Last year my pal, sometimes-business partner, and computer scientist who has Google \u201ctamed\u201d unlike anyone else I know \u2014 Jim Yaghi \u2014 sent me an email to (and I quote):<\/p>\n
\u201cshut up the people worried about email opens\u201d<\/strong><\/p><\/blockquote>\n
Followed by a link to a site called Marketing Land saying how the iPhone is the the most dominant mobile email reading device, but iPhone users spend hardly any time looking at individual emails (somewhere, a goo-roo fanboy obsessing over his emails looking pretty on iPhones just wept\u2026)<\/p>\n
More:<\/p>\n
The site also said last time they tested it the vast majority of emails are opened on mobile phones, but the majority of *conversions* are done on desktops.<\/p>\n
Anyway, I\u2019m mostly going on memory here.<\/p>\n
But, you can easily look it up if you want.<\/p>\n
Bottom line?<\/p>\n
There are reasons to track opens.<\/p>\n
Like list health, title testing, mailing unopens, dazzling would-be clients with numbers to impress them, yada yada yada. But, it ain’t necessarily all that relevant to your sales. (Assuming sales is the plumb you’re after picking, that is…) And, I get questions all the time about how to increase opens. So I decided in the May \u201cEmail Players\u201d issue to have mercy on these types.<\/p>\n
How?<\/p>\n
Well, it has to do with gay people.<\/p>\n
And ISIS.<\/p>\n
And, one of the highest visited news sites on the Internet.<\/p>\n
(Which gets obscenely high clicks)<\/p>\n
Put \u2018em together and what do you got?<\/p>\n
A subject line template that could get you potentially HUGE open rates.<\/p>\n
(No guarantees, of course.)<\/p>\n
This controversial technique worked for me.<\/p>\n
And, it might just work for you, too.<\/p>\n
Details in the May \u201cEmail Players\u201d issue.<\/p>\n
She goes to the printer next week.<\/p>\n
Get your lovin\u2019 here while you can:<\/p>\n