So last weekend I spoke at \u201cEmail Players\u201d subscriber Buck Rizvi\u2019s \u201cHealth Profits Summit\u201d in Boulder, CO, for his RealDose Nutrition company (one of the world’s leading nutritional supplement companies).<\/p>\n
It was easily one of the best trainings I ever gave.<\/p>\n
One of my long-time marketing \u201cheroes\u201d Tellman Knudson even said:<\/p>\n
\u201cNailed it\u201d afterwards on Facebook.<\/p>\n
Oh, and you bet your bootay I will be sending my particular training free to \u201cEmail Players\u201d subscribers (if memory serves, people paid a small fortune to be in the room) just as soon as I get my greedy little hands on the video.<\/p>\n
Anyway, why should you care?<\/p>\n
I\u2019ll tell you why:<\/p>\n
Because the summit host Buck Rizvi said something during his intro to my talk that can make *anyone* reading this more of the green stuff with email if you take it to heart and run with it.<\/p>\n
Something very simple.<\/p>\n
Yet, very profound at the same time.<\/p>\n
What did he say?<\/p>\n
Paraphrased:<\/p>\n
\u201cI can\u2019t delete Ben\u2019s emails even when he says something that offends or angers me. But\u00a0not only do I keep reading, I have\u00a0since bought everything he sells\u2026\u201d<\/strong><\/p><\/blockquote>\n
This is not an unusual testimonial around here.<\/p>\n
I get various kinds of that testimonial from others, too.<\/p>\n
Even the esteemed Russell Brunson told me at dinner once that he hated me and couldn\u2019t stand me originally\u2026 but then ended up loving my emails (even telling everyone at a Glazer-Kennedy event to read my stuff) and buying some of my products.<\/p>\n
How does this happen?<\/p>\n
How do I flip people over from the dark side like that?<\/p>\n
And, how can you do the same?<\/p>\n
Well, it ain\u2019t my sparkling personality, that\u2019s for sure.<\/p>\n
No, I simply know how to build a rock solid relationship with my list.<\/p>\n
When I say \u201crelationship\u201d, I\u2019m not talking about fake & fluffy unicorn farts and rainbow burps relationship-building where my readers love and adore me and hang onto my every word like scripture, but never buy anything.<\/p>\n
Often it\u2019s just the opposite.<\/p>\n
They read my emails while pounding their fists on their desk. Spend hours (literally) writing draft after draft to reply to one of my emails where I said something that (gasp!) offended them or that they disagree with. And, like that old couple looking at the Kramer painting in \u201cSeinfeld\u201d, consider me a loathsome, offensive brute\u2026 yet can\u2019t look away.<\/p>\n
And that\u2019s okay.<\/p>\n
Because I\u2019m inside their psychology.<\/p>\n
They can\u2019t get me out of their heads.<\/p>\n
And, in some cases, eventually they realize they kinda *like* it.<\/p>\n
Eventually, many even buy (or even invite me to speak at their events\u2026)<\/p>\n
Anyway, would you like to write emails like this?<\/p>\n
That build a for-real relationship with your list?<\/p>\n
Mayhaps even a \u201ccheat sheet\u201d of sorts showing you how?<\/p>\n
Then hop off your high horse and get your gluteus assimus on the \u201cEmail Players\u201d list before the May issue goes to the printer next week. Inside I give you a 10-point crib sheet on how to build a rock solid relationship with your email list.<\/p>\n
I should have compiled this years ago.<\/p>\n
But, I didn\u2019t really think to do it until recently.<\/p>\n
Specifically, when I realized you can\u2019t swing a bat without hitting yet another fluffpreneur on flakebook teaching people how to be \u201cauthentic\u201d (it both amuses and startles me that people have to be taught how to be authentic).<\/p>\n
Screw that sideways.<\/p>\n
I\u2019ll take the Pepsi challenge putting my 10-point \u201chow to build a relationship\u201d cheat sheet (which is less than 3 pages long) against all these flower-sniffing authenticity and relationship marketers haunting Facebook with long-winded videos any day of the week and twice on Sunday. Do things my way and your list may not *like* you, but they\u2019ll respect you, have trouble not reading you, and, yes, even buy from you if you have the right kind of offer.<\/p>\n
I see and experience it all the time.<\/p>\n
Ain\u2019t no reason why you can\u2019t, neither.<\/p>\n
Again, this \u201chow to build a relationship\u201d cheat sheet is in the May issue.<\/p>\n
It applies to emails, obviously.<\/p>\n
But, can be used for video.<\/p>\n
For social media.<\/p>\n
For podcasts.<\/p>\n
And, even, for your personal relationships.<\/p>\n
To read it, you must be subscribed before it goes to the printer.<\/p>\n
After that?<\/p>\n
Too late Bro-chacho.<\/p>\n
Click the righteous link below to subscribe in time:<\/p>\n