Comes\u00a0a not-entirely-unexpected question:<\/p>\n
\u201cBen what is a fluffpreneur you keep using that word alot\u201d<\/strong><\/p><\/blockquote>\n
I\u2019d love to take credit for coining it. But, I first heard Justin Devonshire drop it while we were hanging out at the Biz N Brewz event. It\u2019s very fitting, too \u2014 as it\u2019s all about the feelz for the fluffpreneurs, and feeling good and inspiring people, etc.<\/p>\n
Nothing wrong with those things on their own.<\/p>\n
But if that\u2019s ALL you have to feed your customers, you\u2019re only hurting them.<\/p>\n
Lemme think up an example.<\/p>\n
Ah, I know:<\/p>\n
Let us harken back to the days of when elBenbo was but a pre-teen. I used to get in trouble because I\u2019d make these sammiches (back then I had to make my own sammiches \u2014 rough childhood\u2026) that consisted of:<\/p>\n
1. Wonder bread
\n2. That caramel spread people use for fruit dip
\n3. Half a bag of chocolate chips<\/p>\nOooooh yeah!<\/p>\n
Pure sugar.<\/p>\n
And I loved every overly sweet mushy bite of it.<\/p>\n
But you know what?<\/p>\n
While it tasted good, it had zero nutritional value at all, and was silently doing damage to my body in ways I shudder to think of today (inflammation, tooth enamel damage, high blood sugar, fat build up, creating an addiction to sugar, the list goes on\u2026).<\/p>\n
That\u2019s what fluffpreneurs do to their customers.<\/p>\n
There\u2019s no real sustenance.<\/p>\n
It\u2019s just a wonder bread, caramel spread, and chocolate chip sammich.<\/p>\n
You see it in their videos.<\/p>\n
You see it in their lame social media posts.<\/p>\n
And, you even see it in their idiotic facebook memes.<\/p>\n
It\u2019s all feelz good at the expense of preparing people for the trials and tribulations of having a real business. Probably they mean well. But the damage they do to someone by filling their head with nothing but feelz good fluff vs giving them some raw, nasty tasting medicine when they need it (i.e. the truth) is something that can keep someone broke and chasing that next sugar high of fluffy nonsense.<\/p>\n
So anyway, that\u2019s my opinion on it.<\/p>\n
You can eat wonder bread and chocolate chips as a treat sometimes.<\/p>\n
But, you can\u2019t live off it.<\/p>\n
Not if you want to be healthy and have all your teeth.<\/p>\n
For details on my anti-fluffpreneur \u201cEmail Players\u201d newsletter go here:<\/p>\n