{"id":10834,"date":"2016-05-13T06:30:23","date_gmt":"2016-05-13T13:30:23","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10834"},"modified":"2016-05-13T06:30:23","modified_gmt":"2016-05-13T13:30:23","slug":"the-9-word-brain-fart-that-can-change-your-business","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-9-word-brain-fart-that-can-change-your-business\/","title":{"rendered":"The 9 Word Brain Fart That Can Change Your Business"},"content":{"rendered":"<p>The other week I brain farted out 9 words:<\/p>\n<p>(in an email)<\/p>\n<blockquote><p><strong>\u201cIf it ain\u2019t fun to write, toss it out.\u201d<\/strong><\/p><\/blockquote>\n<p>&#8220;Email Players&#8221; subscriber Andrea Tomio replied:<\/p>\n<blockquote><p><strong>\u201cAnd there are people that say you don&#8217;t give &#8220;value&#8221; in your emails. I own all the major email marketing courses (paid lots of cash for them) and NOBODY is saying the above. (potentially worth more than the price of a whole course). Plus your email players book and your newsletter were the only ones than motivated me to actually implement (because of simplicity).\u201d<\/strong><\/p><\/blockquote>\n<p>&#8217;nuff said.<\/p>\n<p>Another brain fart:<\/p>\n<p>It endlessly amuses me how many people are infatuated with complicated, and stubbornly insist they won&#8217;t succeed unless their business is wrapped up in a 17-step sales funnel, run by multiple &#8220;tech-unfriendly&#8221; shopping cart programs that need professional programers to manage, hooked up to half a dozen different split testing and analytics programs, all being overseen by a high priced coach and judged by the random opinions of an even higher priced mastermind full of people who aren&#8217;t even in the same market as them.<\/p>\n<p>When, in many cases, it&#8217;s the simple &amp; *actionable* things that have the most impact.<\/p>\n<p>All right, enough amusement for my soul.<\/p>\n<p>On to the important stuff.<\/p>\n<p>The sales pitch:<\/p>\n<p>To start learning the simplicity of making a ton of sales using easy-to-write, plain text emails people love to read and buy from, check out the \u201cEmail Players\u201d newsletter right here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The other week I brain farted out 9 words: (in an email) \u201cIf it ain\u2019t fun to write, toss it out.\u201d &#8220;Email Players&#8221; subscriber Andrea Tomio replied: \u201cAnd there are people that say you don&#8217;t give &#8220;value&#8221; in your emails. I own all the major email marketing courses (paid lots of cash for them) and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-10834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10834"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10834\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}