Recently, I heard about a freelance copywriter in a bit of a pickle.<\/p>\n
He had a sweet ol\u2019 retainer gig with a client, and was doing 5-figures per month writing a few emails and landing pages per month (and other assorted copywriting-related assignments), often working just a couple hours per day. The clients were pleasant, his pay was regular, and he enjoyed the work.<\/p>\n
In fact, he enjoyed it so much he had cut his other clients loose months earlier.<\/p>\n
And, he stopped marketing for new ones.<\/p>\n
In other words, in his career the birds were singing.<\/p>\n
The pigeons were crowing.<\/p>\n
And, the sun was shining.<\/p>\n
All was good.<\/p>\n
Until it wasn\u2019t.<\/p>\n
Almost overnight his clients got into some kind of financial trouble and went out of business.<\/p>\n
Bam!<\/p>\n
Just like that!<\/p>\n
Since then, apparently this dude (I heard this second hand) has been having a helluva time getting enough work that pays enough to keep up with the lifestyle he got himself into when things were fat and happy.<\/p>\n
But you know what the worst part is?<\/p>\n
It could have been avoided.<\/p>\n
It\u2019s my obnoxiously unsolicited advice to anyone in a service business to be paranoid enough to never let yourself believe the good times will never end. Always have your \u201chuman resources\u201d office accepting new client applications (so to speak) just in case one of your big clients decides to leave without giving your righteous self a 2-week notice.<\/p>\n
Don\u2019t give me that \u201cbut I\u2019m busy!\u201d nonsense.<\/p>\n
Keep sending them emails.<\/p>\n
Keep letting people know you exist.<\/p>\n
And, keep marketing thyself, Soldier.<\/p>\n
With my system it\u2019s not only easy to do this, but fun. In fact, would-be \u201cEmail Players\u201d subscribers regularly ask if my wicked ways work for getting clients or just informational type products.<\/p>\n
My answer:<\/p>\n
It\u2019s ALL the same.<\/p>\n
The same emails I use to sell (for example) my Copy Slacker product, are the exact same emails I\u2019d use to plug my copywriting services, with just a minor tweak to the call to action. If I sold email copywriting services virtually all of my emails selling \u201cEmail Players\u201d could be tweaked to sell services.<\/p>\n
More info about \u201cEmail Players\u201d here:<\/p>\n