{"id":10872,"date":"2016-05-24T06:30:05","date_gmt":"2016-05-24T13:30:05","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10872"},"modified":"2016-05-24T06:30:05","modified_gmt":"2016-05-24T13:30:05","slug":"how-pegasus-poop-keeps-people-broke","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-pegasus-poop-keeps-people-broke\/","title":{"rendered":"How Pegasus Poop Keeps People Broke"},"content":{"rendered":"<p>Hear that?<\/p>\n<p>That\u2019s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters:<\/p>\n<blockquote><p><strong>\u201cMost successful people are not \u2018positive.\u2019\u00a0You gotta be ruthless with yourself, your time, and cut out the time drags and losers.\u201d<\/strong><\/p><\/blockquote>\n<p>Reckon you won\u2019t see that in a Willy Wonka meme on flakebook anytime soon.<\/p>\n<p>More:<\/p>\n<p>Denying and suppressing your negative emotions and motivations is like taking a sharp (serrated!) knife\u2026 and castrating your creativity, your problem-solving ability, and your enthusiasm to push through barriers to accomplish great things.<\/p>\n<p>Those feelings can give you power when you\u2019re burned out.<\/p>\n<p>Energy when you\u2019re tired.<\/p>\n<p>And, yes, inspiration when you\u2019re uninspired.<\/p>\n<p>The key is to not *stay* in a state of perpetual negativity.<\/p>\n<p>(That is, if you value your physical and emotional health.)<\/p>\n<p>Even Bruce Banner only lets the Hulk out when the monster is needed.<\/p>\n<p>But, when the villain is defeated, he turns back into Banner.<\/p>\n<p>Which brings me to the punch line:<\/p>\n<p>The June \u201cEmail Players\u201d issue hands you a special mindset for connecting with your market\u2019s worst emotions (complete with several examples from several different markets) to multiply your sales via email in ways your feel-good competition (who are above playing in the dirt with their market) won\u2019t be able to keep up with sending 1000 emails filled with pegasus poop and unicorn farts.<\/p>\n<p>It\u2019s one of the most important lessons I\u2019ve ever taught.<\/p>\n<p>And, it\u2019s made me a ton more sales than I would otherwise.<\/p>\n<p>(In the diet niche, Jim Yaghi \u2014 who was one of my business partners at the time \u2014 we converted 40% of the list to buyers and this is how I wrote practically ALL the emails at the time.)<\/p>\n<p>Time\u2019s getting short, though.<\/p>\n<p>She goes to the printer next week.<\/p>\n<p>Subscribe here today to get it in time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmalPlayers.com\"><strong>www.EmalPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear that? That\u2019s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters: \u201cMost successful people are not \u2018positive.\u2019\u00a0You gotta be ruthless with yourself, your time, and cut out the time drags and losers.\u201d Reckon you won\u2019t see that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-10872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10872"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10872\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}