{"id":10872,"date":"2016-05-24T06:30:05","date_gmt":"2016-05-24T13:30:05","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10872"},"modified":"2016-05-24T06:30:05","modified_gmt":"2016-05-24T13:30:05","slug":"how-pegasus-poop-keeps-people-broke","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-pegasus-poop-keeps-people-broke\/","title":{"rendered":"How Pegasus Poop Keeps People Broke"},"content":{"rendered":"<p>Hear that?<\/p>\n<p>That\u2019s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters:<\/p>\n<blockquote><p><strong>\u201cMost successful people are not \u2018positive.\u2019\u00a0You gotta be ruthless with yourself, your time, and cut out the time drags and losers.\u201d<\/strong><\/p><\/blockquote>\n<p>Reckon you won\u2019t see that in a Willy Wonka meme on flakebook anytime soon.<\/p>\n<p>More:<\/p>\n<p>Denying and suppressing your negative emotions and motivations is like taking a sharp (serrated!) knife\u2026 and castrating your creativity, your problem-solving ability, and your enthusiasm to push through barriers to accomplish great things.<\/p>\n<p>Those feelings can give you power when you\u2019re burned out.<\/p>\n<p>Energy when you\u2019re tired.<\/p>\n<p>And, yes, inspiration when you\u2019re uninspired.<\/p>\n<p>The key is to not *stay* in a state of perpetual negativity.<\/p>\n<p>(That is, if you value your physical and emotional health.)<\/p>\n<p>Even Bruce Banner only lets the Hulk out when the monster is needed.<\/p>\n<p>But, when the villain is defeated, he turns back into Banner.<\/p>\n<p>Which brings me to the punch line:<\/p>\n<p>The June \u201cEmail Players\u201d issue hands you a special mindset for connecting with your market\u2019s worst emotions (complete with several examples from several different markets) to multiply your sales via email in ways your feel-good competition (who are above playing in the dirt with their market) won\u2019t be able to keep up with sending 1000 emails filled with pegasus poop and unicorn farts.<\/p>\n<p>It\u2019s one of the most important lessons I\u2019ve ever taught.<\/p>\n<p>And, it\u2019s made me a ton more sales than I would otherwise.<\/p>\n<p>(In the diet niche, Jim Yaghi \u2014 who was one of my business partners at the time \u2014 we converted 40% of the list to buyers and this is how I wrote practically ALL the emails at the time.)<\/p>\n<p>Time\u2019s getting short, though.<\/p>\n<p>She goes to the printer next week.<\/p>\n<p>Subscribe here today to get it in time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmalPlayers.com\"><strong>www.EmalPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear that? That\u2019s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters: \u201cMost successful people are not \u2018positive.\u2019\u00a0You gotta be ruthless with yourself, your time, and cut out the time drags and losers.\u201d Reckon you won\u2019t see that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-10872","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hear that? 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That\u2019s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters: \u201cMost successful people are not \u2018positive.\u2019 You gotta be ruthless with yourself, your time, and cut out the time drags and losers.\u201d Reckon you won\u2019t see that\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/how-pegasus-poop-keeps-people-broke\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-05-24T13:30:05+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-05-24T13:30:05+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How Pegasus Poop Keeps People Broke - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hear that? That\u2019s the sound of a thousand fluffpreneurs screaming at the beat down they were handed yesterday by blogger Mike Cernovich on Twitter in less than 140 characters: \u201cMost successful people are not \u2018positive.\u2019 You gotta be ruthless with yourself, your time, and cut out the time drags and losers.\u201d Reckon you won\u2019t see that\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#blogposting\",\"name\":\"How Pegasus Poop Keeps People Broke - Ben Settle\",\"headline\":\"How Pegasus Poop Keeps People Broke\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2016-05-24T06:30:05+00:00\",\"dateModified\":\"2016-05-24T06:30:05+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#webpage\"},\"articleSection\":\"Email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"name\":\"Email\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"position\":2,\"name\":\"Email\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#listItem\",\"name\":\"How Pegasus Poop Keeps People Broke\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#listItem\",\"position\":3,\"name\":\"How Pegasus Poop Keeps People Broke\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/email-marketing\\\/#listItem\",\"name\":\"Email\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/how-pegasus-poop-keeps-people-broke\\\/\",\"name\":\"How Pegasus Poop Keeps People Broke - Ben Settle\",\"description\":\"Hear that? 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