{"id":10893,"date":"2016-05-30T17:00:29","date_gmt":"2016-05-31T00:00:29","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10893"},"modified":"2016-05-30T17:00:29","modified_gmt":"2016-05-31T00:00:29","slug":"the-case-for-serious-professionals-using-obnoxious-clickbait","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-case-for-serious-professionals-using-obnoxious-clickbait\/","title":{"rendered":"The Case For Serious Professionals Using Obnoxious Clickbait"},"content":{"rendered":"<p>Let&#8217;s dispel some more horse poop about emails done my way:<\/p>\n<p>Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian and author, and host of one of the longest running and most popular libertarian podcasts on the planet (and, yes, &#8220;Email Players&#8221; subscriber) Tom Woods says:<\/p>\n<blockquote><p><strong>\u201cBen Settle, another win. Someone just wrote to tell me: &#8220;Your emails have consistently click-baity subject lines and then somehow consistently pay off. I keep waiting for the dud email that wastes my time and it just never happens. Well-played, sir.&#8221;<\/strong><\/p><\/blockquote>\n<p>That\u2019s what I\u2019m talkin\u2019 about.<\/p>\n<p>That\u2019s the whole crux of what I teach:<\/p>\n<p>Not wasting time, delivering valuable info, and still making the sale.<\/p>\n<p>More:<\/p>\n<p>Tom sells to the kind of market people would normally think, \u201cthey are too sophisticated to open such crass emails and take them seriously.\u201d<\/p>\n<p>And, people who say that would be wrong.<\/p>\n<p>But, even that doesn\u2019t matter.<\/p>\n<p>Because my methods are easily adapted and modulated for any kind of market \u2014 even stuffy and snobby markets who despise fun and take life too seriously. You don\u2019t have to be flamboyant and obnoxious or outrageous and sensational. You can bend the principles to any kind of product or market (I have yet to see a market good salesmanship doesn\u2019t work on).<\/p>\n<p>Anyway, that\u2019s that.<\/p>\n<p>The June \u201cEmail Players\u201d issue goes to the printer in two days.<\/p>\n<p>The method for writing emails I talk about inside it is perfect for the stuffy markets that hate being sold to, and run at the first sign of anything that even remotely resembles a sales pitch.<\/p>\n<p>Get your lovin\u2019 here before it\u2019s too late:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s dispel some more horse poop about emails done my way: Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian and author, and host of one of the longest running and most popular libertarian podcasts on the planet (and, yes, &#8220;Email Players&#8221; subscriber) Tom Woods says: \u201cBen Settle, another win. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-10893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10893"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10893\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}