Let\u2019s talk about mouth breathers.<\/p>\n
It\u2019s a term thrown around a lot.<\/p>\n
And, I certainly use it at every opportunity because it amuses me and \u201csays\u201d 2 or 3 pages worth of description, in only two words. For example, when I hear the term (and this is just one example), I can\u2019t help but think of the pathetic schlub who friends random chicks on Facebook and then immediately starts stalking their profile, liking a bunch of their photos and posts that are 3+ years old, followed by a \u201chi\u201d message with no context, purpose, or reason other than to drool.<\/p>\n
Chicks reading this email knoweth of what I speak of.<\/p>\n
Ooh yeah, they know.<\/p>\n
Social media is like a petri dish of mouth breathing bacteria.<\/p>\n
And, I can\u2019t help but feel a tad sorry for these blokes.<\/p>\n
(They know not what they do…)<\/p>\n
But you know what?<\/p>\n
These mouth breathers are actually kinda useful, too.<\/p>\n
In fact, I have used a mouth-breather inspired technique to write some of my best email subject lines.<\/p>\n
Example?<\/p>\n
I’ve got several.<\/p>\n
And that, my inquisitive little droogie, is one of the many things I teach in the July “Email Players” issue which goes to the printer in just a couple weeks. Inside, I show you examples of mouth breather subject lines that have (1) gotten the attention of A-list copywriters like Clayton Makepeace (who mentioned one at the AWAI Web Copy Intensive event a few months ago being one of his favorites) and another that… (2) gotten me both lots of sales and lots of new readers who, like the Kramer painting in Seinfeld — were repulsed by them, but couldn’t look away, and kept coming back for more… (and yes, kept buying).<\/p>\n
A word of warning though:<\/p>\n
It takes balls to use these kinds of subject lines.<\/p>\n
But, they can get you lots of attention.<\/p>\n
Lots of opens (and clicks).<\/p>\n
And, yes, lots of sales.<\/p>\n
Anyway, I get freaky about this in the July issue.<\/p>\n
Subscribe here today to make sure you get it:<\/p>\n