Copywriter Shawn LeBrun wrote some nice things about your pal elBenbo recently in one of the facebook groups. Basically, he said he used some tactics I teach to write an email for a new client. The client paid him $100 to write that email. And, in (literally) less than an hour later, the client messaged him saying they had already made $400 in sales in that time.<\/p>\n
Then, two hours later, they were up to $800 in sales.<\/p>\n
Five hours after that they were over $1,361 in sales.<\/p>\n
They ended closing out that day with $2,000 in sales.<\/p>\n
As Shawn put it:<\/p>\n
\u201c\u2026these may seem like small numbers, but a 1200% return on investment is pretty good no matter how you dice it. Again, he invested $100 per day for one of my emails. And he’s going to close out today close to $2,000 in sales. Not a bad return. The bottom line? Email daily, write with curiosity subjects and infotaining content like Ben says, and oh yeah…. get any training you can from Ben. Your clients will love you\u201d<\/strong><\/p><\/blockquote>\n
^^ True.<\/p>\n
Here\u2019s something else that\u2019s true:<\/p>\n
I have noticed over the years (and this is especially true of newer copywriters who get their clients on flakebook) that copywriters are FAR more concerned with getting props from the client about their work, instead of caring if the market is going to buy or not.<\/p>\n
I had a discussion about this recently with someone.<\/p>\n
I said, \u201cthis copy\u2026 it sucks.\u201d<\/p>\n
(And it did \u2014 no concern from what the *market* would think.)<\/p>\n
This person replies with, \u201cwell, the client likes it.\u201d<\/p>\n
Sigh.<\/p>\n
My point?<\/p>\n
If you are going to learn my wicked email ways, and are more concerned with what a client thinks (and aren\u2019t prepared to fight to have your emails run) rather than what the market thinks (via them buying or not \u2014 and believe ye me, if your copy converts even clients who hated your copy will want to have our babies), don\u2019t bother learning from me.<\/p>\n
Go find some facebook fluffpreneur to learn from.<\/p>\n
You\u2019ll simply frustrate yourself with my ways.<\/p>\n
For example:<\/p>\n
The info I teach in the July \u201cEmail Players\u201d issue (which helped one person do over $100k in a month where he normally gets *zero* sales) would be balked at by a lot of clients.<\/p>\n
They\u2019d be scared to death to do it.<\/p>\n
At the very least it\u2019d make most clients nervous.<\/p>\n
And, you\u2019d probably have to fight to get it tested.<\/p>\n
Anyway, she goes to the printer in just one week.<\/p>\n
Get your lovin\u2019 in time here:<\/p>\n