The short answer is:<\/p>\n
You sell \u2018em something.<\/p>\n
A better answer, though, is from this ex-freebie seeker\u2019s own confession:<\/p>\n
Confession of an Eternal Tyrekicker<\/strong><\/p>\n
Hi Ben,<\/strong><\/p>\n
I am writing this to confess that your wicked ways work.<\/strong><\/p>\n
The context….<\/strong><\/p>\n
I hoard information. I am an info junkyard – an alphabet algae – a web janitor to be precise.<\/strong><\/p>\n
And while i always got the kick while gobbling up your free podcasts, it’s you putting them behind a paid curtain that has their stature raised in my prying eyes.<\/strong><\/p>\n
Now, I am actually looking forward to them.<\/strong><\/p>\n
Suddenly and strangely, they seem more valuable, though it is the same content that was accessible to me for last few month but, I used to take that info for granted.<\/strong><\/p>\n
No more. Even if for peanuts, it has value for me.<\/strong><\/p>\n
A huge psychological kick to my lazy groin.<\/strong><\/p>\n
Now I am waiting, as in really waiting … And it has saved me the painful route of doling out free value till time immemorial just to look nice while staying broke.<\/strong><\/p>\n
Broke like a broken broom.<\/strong><\/p>\n
I am grateful, master. For your deft ways are subtle ….<\/strong><\/p>\n
Hail the King of Virtual Villains<\/strong><\/p>\n
I shall do you proud one day.<\/strong><\/p><\/blockquote>\n
\u201cKing of Virtual Villains\u201d<\/p>\n
I hereby accept that title.<\/p>\n
Hail to the king, baby…<\/p>\n
Anyway, so I gave you the \u201cwhat\u201d to do to convert fire-breathing freebie seekers into repentant buyers, seeking your gracious forgiveness. Now, for the \u201chow\u201d to do it. There are several ways to go about it. But, in my humble (but accurate) opinion nothing beats good, old fashioned \u201cretro\u201d email.<\/p>\n
Specifically, the way I teach it.<\/p>\n
You can learn how in my \u201cEmail Players\u201d newsletter.<\/p>\n
When you subscribe today you get a free copy of my \u201cEmail Players Playbook\u201d shipped to your doorstep, and also an unadvertised video of me teaching some of my best stuff in Vegas.<\/p>\n
Here\u2019s where to subscribe:<\/p>\n