A little while back I was doing a three-way call with a client and his web designer about how we should position the email opt-in form on one of his sales letters.<\/p>\n
He didn’t want to go with a pop-up window, a hover ad or anything like that.<\/p>\n
Nor did he really like the idea of having the page refresh or the “thank you for subscribing” page pop up over the sales letter, either.<\/p>\n
Instead, he was looking to eliminate any and all potential distractions from the sales letter.<\/p>\n
Long story short… the web guy asked why didn’t we just use what’s called an “iframe”?<\/p>\n
“An ‘eye’ what?”<\/em> I asked.<\/p>\n “An iframe”<\/em>, he explained, “is basically a frame within the web page. A small ‘window’ on the page where you get a glimpse of a whole different page.”<\/em><\/p>\n And he suggested we simply put the sign-up form in an iframe.<\/p>\n That way, when someone fills out the opt-in email form and pushes “submit”… the page doesn’t refresh, shunt them off somewhere else or even so much as budge.<\/p>\n Only the iframe — the table your opt-in form is in — changes. <\/p>\n The rest of your page and copy stays exactly<\/em> as is.<\/p>\n For more information on how this works, talk to your web designer or do a quick Internet search. <\/p>\n It’s a very simple and easy way to eliminate a potential distraction in your online sales letters.<\/p>\n","protected":false},"excerpt":{"rendered":" A little while back I was doing a three-way call with a client and his web designer about how we should position the email opt-in form on one of his sales letters. He didn’t want to go with a pop-up window, a hover ad or anything like that. Nor did he really like the idea […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}