Last month I finally ate at a Benihana restaurant.<\/p>\n
(Yes, I know I\u2019m late to this party, shush.)<\/p>\n
And, I must admit, I was fascinated by the kind of talent it must take for the chefs to do what they do without losing a finger or accidentally impaling a customer\u2019s eyeball with a steak knife. I watched this bloke work what looked to me like magic with the food and cutlery.<\/p>\n
It was like watching a magician.<\/p>\n
And then\u2026<\/p>\n
He started talking.<\/p>\n
Just wouldn\u2019t shut up.<\/p>\n
Was one badly timed and executed sarcastic joke after another. At one point I had to use a few techniques I use to shut people up on social media who act like idiots on the guy, just so I could enjoy the meal and experience.<\/p>\n
(I always say nothing will ruin a good meal like dumb people.)<\/p>\n
Anyway, here\u2019s why I bring this up:<\/p>\n
I couldn\u2019t help but be reminded of how much this was like a super talented copywriter or email writer who can dazzle someone with all kinds of persuasion and sales choke holds\u2026 only to have the entire sale ruined by a crappy offer. The offer is 40% (some say 30%, tomato to-MAH-to) of the battle. Without a good offer people want even the most talented copywriter is dead in the water.<\/p>\n
Too basic for your advanced marketing bootay?<\/p>\n
Tough.<\/p>\n
We can never get enough of the basics.<\/p>\n
And, I daresay even the Benihana chefs practice their basics each and every day.<\/p>\n
It\u2019s also why, in the August \u201cEmail Players\u201d issue (which goes to the printer in less than a week) I show a very basic (yet hardly anyone I know of does it) way to do daily emails, podcasts, articles, videos, etc without slicing and dicing and chopping and chipping at your brain.<\/p>\n
It\u2019s VERY fundamental stuff.<\/p>\n
Yet, again, I would be that chef\u2019s left testicle you aren\u2019t doing it.<\/p>\n
Subscribe before it goes to the printer here:<\/p>\n