Reader Naomi S. writes:<\/p>\n
Hi Ben,<\/strong><\/p>\n
I subscribed this week, but I must admit it: good stuff you’re writing! My compliments.<\/strong><\/p>\n
I think you made your point very clear with the goo-roo fanboy story – I will certainly keep this in mind during my email campaigns \ud83d\ude09<\/strong><\/p>\n
Also, your style of writing is appealing and I get that you also need to do the same when writing to possible\/existing customers. I’m working for an IT company, and as you may assume, this is not as sexy as selling shoes for example. But I will make sure not to bore them with too much technical specifications (also something I learned from your tips).<\/strong><\/p>\n
Looking forward to the next one!<\/strong><\/p>\n
Sincere regards from Belgium<\/strong><\/p><\/blockquote>\n
Reminds me of something I read in a Dan Kennedy book.<\/p>\n
He had a customer who sold mechanical parts for something.<\/p>\n
Real dry, and real boring.<\/p>\n
So, the guy made his product exciting by writing an ad with a headline (and I am going on memory here) \u201c69 things to do after you\u2019ve bought your xyz part\u201d \u2014 followed by a list of 69 sexually-themed things (within the bounds of good taste, I don\u2019t think it went too crazy) they could do with their spouse that night after they didn’t have to worry about getting the part they ordered.<\/p>\n
Does this work for everyone?<\/p>\n
On every market?<\/p>\n
For every customer?<\/p>\n
Of course not.<\/p>\n
And it’s the same with my email system:<\/p>\n
Always *modulate* to your market.<\/p>\n
Don\u2019t get caught up with what you see me do to *this* list. I can assure you that, for example, when I wrote to overweight females in the weight loss market I didn\u2019t write with this exact kind of flair and attitude, etc. I adapted the system for them. And, in the voice of the author of the products I was selling. But, I still made them interesting and stand out in the inbox using my methods.<\/p>\n
Anyway, important email safety tip.<\/p>\n
More:<\/p>\n
I talk more about this in the bonus video\/transcript that goes out with the August \u201cEmail Players\u201d issue which goes to the printer in less than a week.<\/p>\n
Get your lovin\u2019 here while there\u2019s still time:<\/p>\n