{"id":11059,"date":"2016-07-31T18:30:39","date_gmt":"2016-08-01T01:30:39","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=11059"},"modified":"2016-07-31T18:30:39","modified_gmt":"2016-08-01T01:30:39","slug":"how-to-write-emails-that-are-both-content-and-promotion","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-write-emails-that-are-both-content-and-promotion\/","title":{"rendered":"How To Write Emails That Are Both Content And Promotion"},"content":{"rendered":"<p>Didn\u2019t see this one coming\u2026<\/p>\n<p>The esteemed \u201cUmpire Of Direct Marketing\u201d himself Brian Kurtz \u2014 who I get to speak after at the AWAI Copywriting Bootcamp this October \u2014 sent them this:<\/p>\n<blockquote><p><strong>\u201cBen is the gold standard \u2026\u201d<\/strong><\/p>\n<p><strong>When anyone asks me who is the one person to learn how to write e-mails that get opened and responded to, it\u2019s Ben Settle.<\/strong><\/p>\n<p><strong>Ben is the gold standard\u2026a superb copywriter with an exceptional gift\u2026and he is both a wonderful teacher and implementer.<\/strong><\/p>\n<p><strong>In a world of self-promoters and people who constantly tell you how good they are at whatever they seem to be good at, Ben is the antitheses of that\u2026he mostly stays home and simply produces e-mail that consistently delivers as both content and promotion\u2026and frankly, he\u2019s so skilled at it, you rarely know which he is doing since he is always doing both.<\/strong><\/p>\n<p><strong>He\u2019s one of those guys who sends you an e-mail which always screams \u201copen me!\u201d<\/strong><br \/>\n<strong>When I heard that Ben was venturing out from his \u201ce-mail copy cave\u201d to speak at AWAI Bootcamp this October I was thrilled (and pleasantly surprised).<\/strong><\/p>\n<p><strong>Bootcamp became a \u201cmust attend\u201d once I knew Ben was speaking. You can\u2019t afford to not be there to learn from this master of e-mail marketing\u2026I can\u2019t wait hear what he is working on currently and what is working best for him in one of the noisiest mediums (where he always seems to be able to stick out from the crowd).<\/strong><\/p>\n<p><strong>I plan on walking away with many actionable techniques for my own e-mail.<\/strong><\/p>\n<p><strong>And now that I know that he\u2019s willing to speak, I can\u2019t wait to try to land him for one of my events in the future as well\u2026how did AWAI do it?<\/strong><\/p>\n<p><strong>I\u2019ll be learning about that too!<\/strong><\/p>\n<p><strong>Brian Kurtz, Titans Marketing LLC,<\/strong><br \/>\n<strong>former business builder of Boardroom Inc.<\/strong><br \/>\n<strong>and Serial Direct Marketer<\/strong><\/p><\/blockquote>\n<p>It\u2019s funny he brings up this part:<\/p>\n<blockquote><p><em>\u201che mostly stays home and simply produces e-mail that consistently delivers as both content and promotion\u2026and frankly, he\u2019s so skilled at it, you rarely know which he is doing since he is always doing both.\u201d<\/em><\/p><\/blockquote>\n<p>This is the essence of my wicked ways.<\/p>\n<p>Most people simply don\u2019t know how to do it.<\/p>\n<p>And, on page 6 of the August \u201cEmail Players\u201d issue (which I am sending to the printer tonight \u2014 so best hurry if you want it) I show you a very simple way of doing this along with several proven emails so you can see examples of how it\u2019s done.<\/p>\n<p>Very simple.<\/p>\n<p>Very clean.<\/p>\n<p>And, very profitable, to boot.<\/p>\n<p>Tonight\u2019s the deadline to subscribe to get it.<\/p>\n<p>If you want it, don\u2019t pass go, do not collect $200, instead proceed directly here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Didn\u2019t see this one coming\u2026 The esteemed \u201cUmpire Of Direct Marketing\u201d himself Brian Kurtz \u2014 who I get to speak after at the AWAI Copywriting Bootcamp this October \u2014 sent them this: \u201cBen is the gold standard \u2026\u201d When anyone asks me who is the one person to learn how to write e-mails that get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-11059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=11059"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11059\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=11059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=11059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=11059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}