Over the years I’ve compiled a list of excuses people make for either not writing emails, or failing at it.<\/p>\n
Here it is for your viewing horror:<\/p>\n
1. \u201cGmail\u2019s inbox! Nothing is getting delivered!\u201d<\/strong><\/p>\n Bull.<\/p>\n You\u2019re just not interesting enough for people to make you a priority. Frankly, Hillary should just blame her disappearing emails on gmail, too. That\u2019s what all these Internet marketers blame for their lack of success.<\/p>\n 2. \u201cNo time!\u201d<\/strong><\/p>\n Really?<\/p>\n You can\u2019t carve out a half hour per day\u2026 maybe turn off the evening shnewz or get up a half hour early (or go to be a half hour later)?<\/p>\n And you think you\u2019re going to be a biz\u2019nid owner?<\/p>\n Meh.<\/p>\n 3. \u201cCan\u2019t think of anything to write about! My brain goes blank!\u201d<\/strong><\/p>\n No.<\/p>\n You just don\u2019t know your market well enough. Probably you are bogged down in all the latest persuasion tricks, chokes, and bright shiny objects instead of studying your market, knowing all their pains and problems, etc.<\/p>\n Otherwise, you\u2019d have the opposite problem<\/p>\n So many ideas you have trouble deciding which to write about\u2026<\/p>\n 4. \u201cI hate writing!\u201d<\/strong><\/p>\n But you probably like talking, no?<\/p>\n So talk into a recorder, and have it transcribed. Smooth out, and send.<\/p>\n 5. \u201cI have nothing to sell!\u201d<\/strong><\/p>\n So?<\/p>\n You can start building a list and use my launch method (for sale only to \u201cEmail Players\u201d subscribers) to start pre-selling them, so they are primed and ready to buy when you do have a product.<\/p>\n Don\u2019t use no product as an excuse.<\/p>\n That is, if you want to be taken seriously.<\/p>\n 6. \u201cI don\u2019t know how to write well!\u201d<\/strong><\/p>\n Neither do I.<\/p>\n And it doesn\u2019t matter \u2014 because email copy is not about \u201cwriting\u201d it\u2019s about communication. And you know how you get good at communication? By communicating\u2026 and you can practice by writing an email each day designed to sell your product.<\/p>\n 7. \u201cI have too much client work to focus on!\u201d<\/strong><\/p>\n That\u2019s your problem right there.<\/p>\n You aren\u2019t paying yourself first.<\/p>\n Paying yourself first is a must in my humble, but accurate, opinion \u2014 not just in terms of money, but in terms of time. The first hour of every day belongs to you and you alone. Start taking that attitude and you\u2019ll find yourself getting a ton of work done, doing better work for your clients, and not feeling guilty at night because you didn\u2019t write an email to give yourself and your kids and family lifestyle, opting instead to write emails to give your clients and their kids and family a lifestyle.<\/p>\n Is that really your priority?<\/p>\n So many excuses.<\/p>\n So many ways people hold themselves back.<\/p>\n If you\u2019re just going to make excuses why you aren\u2019t mailing and being successful with it (and blaming everything and everyone but yourself) I don\u2019t even know why you\u2019re on this list.<\/p>\n There\u2019s nothing I can do to help you.<\/p>\n Nor do I even want to help you.<\/p>\n What would be the point?<\/p>\n I don\u2019t like to encourage bad behavior, I punish it.<\/p>\n That said, for the few people left over reading this who want to stop the endless excuses and start making sales with email, and enjoying it (otherwise, why bother?), then check out my \u201cEmail Players\u201d newsletter.<\/p>\n The next issue has a lot of advanced info in it.<\/p>\n And, the bonus I\u2019m including is especially valuable.<\/p>\n More info here:<\/p>\n