One of my guilty-pleasure movies is the first Deadpool.<\/p>\n
I won’t say it’s the greatest movie ever made, or that it won’t lower your IQ a point or two if you aren’t careful. But, there is a powerful email lesson embedded within its reel that can potentially be quite a boon to your squealing piggy bank.<\/p>\n
Specifically, I am talking about how it breaks the 4th wall.<\/p>\n
This means, Deadpool directly talks to you \u2014 the audience.<\/p>\n
i.e. breaking the 4th wall.<\/p>\n
And this, my loyal plebe, is what great emails do, too.<\/p>\n
As one of my pals Sean Kaye once told some of my customers, when you tell a story with a specific kind of narrative, while also giving a reader a behind-the-scenes look at at your life, your business, etc, you are breaking the 4th wall.<\/p>\n
Most emails never do this.<\/p>\n
And, even if they do, they do it in a way that is dorky.<\/p>\n
Like, for example:<\/p>\n
Anyway, if you want to learn how to do it right, never fear.<\/p>\n
That’s why my entire Email Players methodology is all about in some ways.<\/p>\n
Subscription info here:<\/p>\n