A few months ago one of my \u201cEmail Players\u201d subscribers came to my table with a problem that plagues a lot of emailers.<\/p>\n
He sells a loyalty app to for online stores.<\/p>\n
And, his problem was:<\/p>\n
He was struggling with how to write about his market\u2019s pains, frustrations, etc. For example, one of their pains is falling short as a dad, or overextending themselves, or death, or employee regulations and laws, and so on and so forth.<\/p>\n
How does one turn *these* into emails for a friggin\u2019 customer loyalty app?<\/p>\n
\u2019twas a good question.<\/p>\n
My answer?<\/p>\n
\u201cNever fear \u2014 your pal elBenbo’s got this.\u201d<\/strong><\/p><\/blockquote>\n
And what I did was, I went through ALL of his customer research, point by point, and turned each pain, fear, desire, insecurity, etc \u2014 no matter how obscure or off-the-wall or disconnected with his product \u2014 into an email theme he could easily bang out.<\/p>\n
And guess what?<\/p>\n
I put it all in the October \u201cEmail Players\u201d issue.<\/p>\n
Again, this is the whole essence of my methods.<\/p>\n
It\u2019s not really about the \u201cwriting\u201d or the \u201cpersuasion\u201d or the \u201ccopy\u201d \u2014 it\u2019s about sound, principled thought and the laws of human behavior applied to daily emails.<\/p>\n
This training is the most important I\u2019ve ever done.<\/p>\n
It can help anyone regardless of your product or market.<\/p>\n
And, newer people will especially benefit from it.<\/p>\n
(i.e. people who have not yet been indoctrinated with the usual goo-roo nonsense thinking you have to manipulate and put people in persuasion \u201cchoke holds\u201d or whatever to make a sale \u2014 screw that, I\u2019ll take the Pepsi Challenge against those tactics any time.)<\/p>\n
All right, enough.<\/p>\n
The hour draws late.<\/p>\n
The deadline looms.<\/p>\n
Subscriber here today to get this issue before it goes to the printer:<\/p>\n