Believe it or not, I hardly ever study copywriters or email marketers anymore.<\/p>\n
Nothing against any of them.<\/p>\n
But, I get most of my ideas for emails and selling from:<\/p>\n
1. For-real salesmen<\/p>\n
2. Biographies of great men<\/p><\/blockquote>\n
I\u2019ve talked about #2 before.<\/p>\n
But, what about #1?<\/p>\n
Which salesmen does elBenbo like to study for selling in *emails*?<\/p>\n
Here are four of my favorites:<\/p>\n
1. The late Jim Camp<\/strong> (called the world\u2019s \u201cmost feared negotiator\u201d, and for good reason, *everything* he taught can make you more sales, and in a way people love to buy from)<\/p>\n
2. \u201cEmail Players\u201d subscriber Ryan Stewman<\/strong> (\u201cThe Hardcore Closer\u201d \u2014 the ONLY person I\u2019ve written copy for other than myself in the past 5 years, if that tells you something about how much I dig his methods)<\/p>\n
3. The late Stan Billue<\/strong> (One of the best phone sales coaches to walk the earth, he did a two part interview with Michael Senoff many years ago that is one of my most prized go-to trainings)<\/p>\n
4. Barry Maher<\/strong> (Sales trainer and author \u2014 his teachings on making the skeleton dance and bragging about your product\u2019s negatives can make *any* email copy stand out like a fart in a library, and grant even raw, \u201cwriggling\u201d noobies instant credibility)<\/p>\n
More:<\/p>\n
One of the reasons I like these particular guys so much is, even though they\u2019re like surgeons for overcoming objections\u2026 they sell in a way that doesn\u2019t really create all that many objections in the first place.<\/p>\n
Most email and sales copy creates objections.<\/p>\n
Then, you have to write more copy to deal with those objections.<\/p>\n
Not so with my email methods.<\/p>\n
I\u2019m not saying you\u2019ll get zero objections.<\/p>\n
But, they\u2019re way fewer than following the standard ways of writing copy everyone has been indoctrinated with over the years.<\/p>\n
Enter the October \u201cEmail Players\u201d issue.<\/p>\n
She goes to the printer tomorrow.<\/p>\n
And, it shows you a case study for how to use your market intel to talk to your list in a way that creates vision (instead of objections), talks to their unique problems\/pains\/desires, and gets people clicking and buying.<\/p>\n
It\u2019s simple.<\/p>\n
It works like crazy.<\/p>\n
And, it\u2019s easily one of the most profitable lessons I\u2019ve ever taught.<\/p>\n
(All in just the first 6 pages of the issue.)<\/p>\n
Subscribe here today to get it before it goes to the printer:<\/p>\n