Once upon a time I\u00a0took a girl to a local bar full of caddies (my town has two top 10 golf courses, lots of caddies \u2014 they all hang at this one bar like flies on the same turd).<\/p>\n
We saw a young caddie one of her friends used to date.<\/p>\n
And, three chicks sat next to him at the bar.<\/p>\n
I said, \u201cdo you think he\u2019ll get any of them?\u201d<\/p>\n
She said \u201cno, all these caddies are boring.\u201d<\/p>\n
We watched for at least a good hour or so as he tried talking to the girl next to him, and we kept saying, \u201che should say this\u201d or \u201che should do this\u201d as the dude had zero game whatsoever.<\/p>\n
Finally, I said, \u201cyou know what he needs to do to get this chick interested in him and ignoring all the other dudes here hitting on her?\u201d<\/p>\n
She says, \u201cwhat?\u201d<\/p>\n
I said, \u201cHe needs to find something to disagree with her about. I don\u2019t care what it is, but find something she believes and challenge it. Not a single guy in here, all desperate to get laid, will have the balls to do that sort of thing. They all just agree with her horse shit all day long for the vague hope she will like them.\u201d<\/p>\n
There\u2019s a powerful email lesson here.<\/p>\n
With email boredom = death.<\/p>\n
Don\u2019t bore your readers!<\/p>\n
This is one reason I don\u2019t shy away from controversy in my emails.<\/p>\n
Do with this info what you will\u2026 but it can put a lot of scratch in your pocketses, Smeagol\u2026<\/p>\n
For more deep psychological insights that can make your emails more profitable go here:<\/p>\n