{"id":11250,"date":"2016-10-25T06:30:21","date_gmt":"2016-10-25T13:30:21","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=11250"},"modified":"2016-10-25T06:30:21","modified_gmt":"2016-10-25T13:30:21","slug":"persuasion-lesson-from-tvs-best-screenwriters","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/persuasion-lesson-from-tvs-best-screenwriters\/","title":{"rendered":"Persuasion Lesson From TV&#8217;s Best Screenwriters"},"content":{"rendered":"<p>One of my favorite shows to binge watch is \u201cBetter Call Saul\u201d.<\/p>\n<p>It\u2019s about the character Jimmy McGill (i.e. Saul Goodman) from the show \u201cBreaking Bad\u201d \u2014 and takes place 7 or 8 years earlier. It\u2019s about how Jimmy gradually got corrupted into the shyster lawyer he becomes, and one of the characters is his brother Chuck McGill. Anyway, there is a plot line in season two where Jimmy\u2019s girlfriend Kim Wexler secures a huge client for herself after her firm (Chuck\u2019s firm) treats her like crap. She gets the client (a bank) and practically has them in the bag.<\/p>\n<p>That is, until Chuck and his business Partner Hamlin talk to the client.<\/p>\n<p>Poor Kim doesn\u2019t stand a chance.<\/p>\n<p>In fact, what Chuck does to steal the client back is such a masterpiece of persuasion it\u2019s worthy of anyone in any kind of selling, persuasion, influence, marketing, or copywriting occupation to watch it over and over and over.<\/p>\n<p>And guess what?<\/p>\n<p>I show and analyze it all for you in the November \u201cEmail Players\u201d issue.<\/p>\n<p>I don\u2019t see how anyone who reads this won\u2019t be instantly better at persuasion.<\/p>\n<p>It did as much for me, at least.<\/p>\n<p>And, I believe it can do the same for you.<\/p>\n<p>She\u2019s going to the printer next week.<\/p>\n<p>Grab her persuasion now while the grabbin\u2019s good:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of my favorite shows to binge watch is \u201cBetter Call Saul\u201d. It\u2019s about the character Jimmy McGill (i.e. Saul Goodman) from the show \u201cBreaking Bad\u201d \u2014 and takes place 7 or 8 years earlier. It\u2019s about how Jimmy gradually got corrupted into the shyster lawyer he becomes, and one of the characters is his [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-11250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=11250"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11250\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=11250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=11250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=11250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}