A few days ago I saw a post on flakebook about personal branding.<\/p>\n
It was full of the usual advice I\u2019ve come to expect on social media. And, one of the 6 things it taught was about finding so-called \u201cinfluencers.\u201d And, the formula it used to find influencers was amusingly complicated, relying on figuring out some influencer\u2019s Twitter scores, average engagements, how much they pay for each tweet, what services to use to find these people, and a bunch of other \u201ccool\u201d sounding metrics sure to make any goo-roo fanboy\u2019s nethers tingle.<\/p>\n
Me?<\/p>\n
I’m not going to say that won’t work (I’m told by a reliable source it does).<\/p>\n
But, it’s astonishing how people will take the simplest of things (like building a strong personal brand) and complicate it.<\/p>\n
Here\u2019s my online personal branding strag-ege-ege-etry:<\/p>\n
1. Build email list
\n2. Mail it daily using *your* own personality
\n3. Include valuable offers in each email that will improve peoples\u2019 lives<\/p>\n
That\u2019s it.<\/p>\n
Well, that and know your market\/topic inside and out.<\/p>\n
Do that and you don\u2019t have to goose around trying to get so-called \u201cinfluencers\u201d or whatever. They will naturally come to you (sending you leads, finding you on social media, interview you on their podcasts, invite you to speak at their events, etc) and promote you without having to play Twister with metrics because you actually are a unique voice people want to hear and not someone trying to get noticed.<\/p>\n
Anyway, I already know most who read it will complicate things.<\/p>\n
It\u2019s just the nature of the beast.<\/p>\n
Which is why the few of us who embrace simplicity have nothing to fear from you\u2026 and will indeed profit from your complicating of the simple.<\/p>\n
Now, onto bid\u2019niz:<\/p>\n
As far points #1 and #3 above, you\u2019re on your own.<\/p>\n
I\u2019m not a list guy.<\/p>\n
And, I don\u2019t teach how to build offers (which is marketing 101 \u2014 you should know what an offer is and have one before coming to my table).<\/p>\n
But as for mailing daily?<\/p>\n
That\u2019s where Yours Unruly can help.<\/p>\n
I teach it every month in my \u201cEmail Players\u201d newsletter.<\/p>\n
Subscription info here:<\/p>\n