If you\u2019ve bought any of my products or even if you\u2019ve been on my list for very long, you\u2019ve no doubt heard Yours Grinchy talk about the concept of making the skeleton dance.<\/p>\n
This is the sales philosophy of the brilliant sales trainer & author Barry Maher.<\/p>\n
And, he said it\u2019s based on something George Bernard Shaw said:<\/p>\n
\u201cIf you can\u2019t hide the family skeleton, you might as well make it dance.\u201d<\/strong><\/p><\/blockquote>\n
In selling and marketing that simply means finding your product\u2019s flaws, problems, etc and, instead of hiding them in the closet hoping nobody will notice them or call them out\u2026 you BRAG about them.<\/p>\n
Anyway, I\u2019ve talked about this many times.<\/p>\n
Especially in my \u201cEmail Players\u201d newsletter.<\/p>\n
But, what I have not done is show actual real life *examples* of how this works. It\u2019s one thing for me to tell you about this concept. But, it\u2019s quite another to show you how it works in the real world \u2014 and especially in emails.<\/p>\n
Which brings me to the pitcheroo:<\/p>\n
This is one of many things you\u2019ll learn in the December \u201cEmail Players\u201d issue.<\/p>\n
Very few people have the balls to make the skeleton dance.<\/p>\n
And, even fewer really get how it\u2019s done.<\/p>\n
(Much less can teach it.)<\/p>\n
Those of us who do?<\/p>\n
We make out like bandits when we do it. It\u2019s perhaps the single best way to create instant credibility and believability you\u2019ll ever use.<\/p>\n
But, time is short on this.<\/p>\n
December issue goes to the printer in a just a few short days.<\/p>\n
Hit the jump below to subscribe in time to get it:<\/p>\n