It always amuses me when someone tells me how they \u201csuddenly\u201d found respect for me (and admittedly hated me beforehand) after I exited the whole paid podcast (called elBenbo\u2019s Apprentice back in early July) thing.<\/p>\n
Yes, it was one of the the most profitable launch I\u2019ve done.<\/p>\n
Yes, it could have grown quickly into thousands of members.<\/p>\n
And, yes, it could have made a lot of the green stuff for my unrighteous self, Producer Jonathan, and Misty the podcast babe we brought in as a partner on it. I don\u2019t remember the exact numbers, but it was crazy profitable. And, that was without even having the PayPal option open (we\u2019d have probably added another 300-400 or so members easy going by how many asked about it).<\/p>\n
But, I killed it off literally the day after the launch.<\/p>\n
And, I even purposely didn\u2019t mail as much on the last day.<\/p>\n
Why?<\/p>\n
Because it turned into a monster I despised:<\/p>\n
People sending me support tickets (instead of using the support email).<\/p>\n
People hunting Misty down on Facebook asking her tech questions.<\/p>\n
People (rightfully, this was 100% my bad) pestering me about why they couldn\u2019t download a lot of the content (our web host decided to take a dump on us that weekend, elBenbo\u2019s Law: Whatever nightmares can happen during a launch WILL happen\u2026) This was, incidentally, when I realized I have the single best audience I could ever ask for. Their level of patience about this was astonishing.<\/p>\n
Anyway, I called Jonathan the next day saying it had to die.<\/p>\n
His wife, Cupcake, couldn\u2019t believe it.<\/p>\n
Why would I kill off such a profit machine?<\/p>\n
Because it\u2019s not about the smackola for me.<\/p>\n
It\u2019s about peace of mind first.<\/p>\n
And freedom (I\u2019d have been trapped by that membership site \u2014 it was intolerable at 900+ members, it would have gotten exponentially worse at 5k, 10k, members and beyond).<\/p>\n
And, yes, fun.<\/p>\n
This is a philosophy I apply to every facet of my life \u2014 whether it be a biz deal, a woman, a friendship, a family member, or anything else \u2014 if something or someone doesn\u2019t jibe with my mission, I hit the eject button and jettison them out of my life. It\u2019s not done out of malice or anything \u2014 it\u2019s done out of necessity so I can ruthlessly go after my goals and mission in life without distractions.<\/p>\n
You only get one life.<\/p>\n
Why waste even a precious second of it on toxic people and things?<\/p>\n
Anyway, I don\u2019t know if this adds to your life or not.<\/p>\n
But, I do suggest adopting the same mindset if you haven\u2019t.<\/p>\n
Okay, onwards to me trying to sell you something:<\/p>\n
This \u201cprinciple-based\u201d way of living life is something I apply to my marketing. And, in the January \u201cEmail Players\u201d issue I get deep into the subject and how to apply it to your business, copywriting, marketing, emails, and any other bid\u2019niz endeavors.<\/p>\n
Here\u2019s the link to subscribe in time:<\/p>\n