Why I keep prattling on about principles vs tactics<\/p>\n
Came a question:<\/p>\n
\u201cwhat is your motivation to talk about pri;nciples instead of tactics. I have never heard this before can you do an email explaining? Thank you Sire Settle!\u201d<\/strong><\/p><\/blockquote>\n
My command is your wish, my Child.<\/p>\n
Not long ago I was telling some people about some things I want to do in 2017.<\/p>\n
One of which is to invest in local real estate.<\/p>\n
Anyway, one of my pals knows a guy in town here who is selling a hotel down by the water. He kept pitching me the benefits of buying, the price, the cleanliness, some ideas on how I could use it to expand my piggy bank, and so on and so forth.<\/p>\n
My answer?<\/p>\n
(More like objections)<\/p>\n
\u201cWe\u2019ll see\u201d<\/strong><\/p>\n
\u201cNot really interested in buying a hotel biz\u201d<\/strong><\/p>\n
\u201cIt’s not kind of thing I want to deal with\u201d<\/strong><\/p><\/blockquote>\n
And so on, and so forth.<\/p>\n
My friend\u2019s reaction?<\/p>\n
\u201cMan, tough sell today\u2026\u201d<\/p>\n
To which I retorted some info about selling me not with tactics first, but with solid principles based on sound thought and how humans like to buy. I then (to practice, not grand stand or anything, we are buds) I batted out a quick transcript of what he *could* have said to sell me using principles first, then the tactics.<\/p>\n
Too me about 3 minutes to bat it out.<\/p>\n
Then I asked him how did I do?<\/p>\n
(As far as my sales pitch)<\/p>\n
His response:<\/p>\n
\u201cHow would I know? You got me sweating if that means anything… Now I want it…. and I have some property over here they want\u2026\u201d<\/strong><\/p><\/blockquote>\n
Immoral of the story?<\/p>\n
Principles, not tactics, my friend.<\/p>\n
This is something I learned studying the late great \u201cworld\u2019s most feared negotiator\u201d Jim Camp for the past 9 years.<\/p>\n
And you know what?<\/p>\n
The January \u201cEmail Players\u201d issue goes into all kinds of goodies I learned from him, that you can use to make lots more sales no matter what you sell.<\/p>\n
She goes to the printer in just a few short days.<\/p>\n
If you want to get it, go ye here while you still have a little time:<\/p>\n