{"id":11613,"date":"2016-12-30T06:30:12","date_gmt":"2016-12-30T14:30:12","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=11613"},"modified":"2016-12-30T06:30:12","modified_gmt":"2016-12-30T14:30:12","slug":"how-not-to-write-an-auto-responder-sequence","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-not-to-write-an-auto-responder-sequence\/","title":{"rendered":"How Not To Write An Auto-responder Sequence"},"content":{"rendered":"<p>A while back a bloke asked for help about his funnel using daily emails.<\/p>\n<p>He wanted to know:<\/p>\n<blockquote><p><strong>Should I do 4 emails and something along the lines of:<\/strong><\/p>\n<p><strong>Email #1) Present a problem<\/strong><br \/>\n<strong>Email #2) Agitate the problem<\/strong><br \/>\n<strong>Email #3) Present the solution<\/strong><br \/>\n<strong>Email #4) One last email on Fear of Loss (or something) to those who have not clicked the affiliate link?<\/strong><\/p>\n<p><strong>Thanks for letting me at least &#8220;vent&#8221; or something.<\/strong><\/p>\n<p><strong>Any help would be great!<\/strong><\/p><\/blockquote>\n<p>To which I (mercifully) said:<\/p>\n<blockquote><p><strong>\u201cYou&#8217;re making this way too complicated.\u201d<\/strong><\/p><\/blockquote>\n<p>And then, went on to give him advice on how to approach this using sound marketing principles, and not the typical goo-roo tactics he was attacking the problem with, which was just confusing him, making it harder, and severely reducing his potential box office gross with that campaign.<\/p>\n<p>And guess what?<\/p>\n<p>Part of my reply was what I did to sell a product as an affiliate for Danny Iny at that very time.<\/p>\n<p>Advice that got (according to Danny) way above average sales.<\/p>\n<p>All using simple principles.<\/p>\n<p>Hardly anyone understands this on the Internet.<\/p>\n<p>And that is because because virtually everyone \u2014 if you learn only from other \u201conline\u201d guys and ghouls \u2014 has been taught a tactic-based way of marketing vs principal-based.<\/p>\n<p>I see it in everyone&#8217;s emails.<\/p>\n<p>In their ads.<\/p>\n<p>I their advice.<\/p>\n<p>And, yes, it&#8217;s killing everyone&#8217;s sales.<\/p>\n<p>The exact advice I gave the guy above is in the January \u201cEmail Players\u201d issue, word for word, and anyone can use it to write more profitable email blasts, auto-responders, sales copy, video scripts, and anything else you do.<\/p>\n<p>She goes to the printer in less than 48 hours.<\/p>\n<p>Go here here to get ya some lovin\u2019:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A while back a bloke asked for help about his funnel using daily emails. He wanted to know: Should I do 4 emails and something along the lines of: Email #1) Present a problem Email #2) Agitate the problem Email #3) Present the solution Email #4) One last email on Fear of Loss (or something) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-11613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=11613"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11613\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=11613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=11613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=11613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}