{"id":11801,"date":"2017-01-01T06:30:59","date_gmt":"2017-01-01T14:30:59","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=11801"},"modified":"2017-01-01T06:30:59","modified_gmt":"2017-01-01T14:30:59","slug":"elbenbo-persuades-worlds-most-respected-marketer-to-change-his-mind","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/elbenbo-persuades-worlds-most-respected-marketer-to-change-his-mind\/","title":{"rendered":"elBenbo Persuades World&#8217;s Most Respected Marketer To Change His Mind"},"content":{"rendered":"<p>True story:<\/p>\n<p>Couple months ago I got to be on a panel with the lovely World-Class copywriting genius Carline Anglade-Cole and the \u201cUmpire\u201d of direct response marketing Brian Kurtz. And, during the panel, we were asked about \u201cwhy\u201d we do what we do. When I gave my unrighteous answer, I noticed the blood drained out of the faces of certain members in the audience.<\/p>\n<p>As if thinking, \u201cDid Ben actually *say* that?\u201d<\/p>\n<p>Then, Brian takes the mic, turns to me and says:<\/p>\n<blockquote><p><strong>\u201cI change my answer to that!\u201d<\/strong><\/p><\/blockquote>\n<p>What did I say?<\/p>\n<p>It\u2019s waiting for you in the first episode of my brand spanking new podcast (not to be confused with my old Ben Settle Show podcast) right here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettle.com\/podcast\"><strong>www.BenSettle.com\/podcast<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>True story: Couple months ago I got to be on a panel with the lovely World-Class copywriting genius Carline Anglade-Cole and the \u201cUmpire\u201d of direct response marketing Brian Kurtz. And, during the panel, we were asked about \u201cwhy\u201d we do what we do. When I gave my unrighteous answer, I noticed the blood drained out [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-11801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=11801"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/11801\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=11801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=11801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=11801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}