There\u2019s a Bible verse that says to agree with your enemy quickly.<\/p>\n
I always got the gist of it.<\/p>\n
But, didn\u2019t really understand how to use it in email copywriting until reading Jim Camp\u2019s magnificent book \u201cNO\u201d \u2014 where he talks about a movie about a lawyer tasked to defend a woman accused of murder.<\/p>\n
Here\u2019s the story:<\/p>\n
At a glance it\u2019s an open and shut case.<\/p>\n
The prosecution has the murder weapon, the motive, and the eye-witness who puts the defendant at the scene. The jury and the media and everyone paying attention simply *knows* she is guilty as sin and it\u2019s just a matter of going through the motions to put the girl away.<\/p>\n
So, what does the defendant\u2019s attorney do?<\/p>\n
At first, the usual:<\/p>\n
He starts off by saying his client is innocent, all the charges are based on hearsay and conjecture, and that she\u2019ll be vindicated.<\/p>\n
Then, he notices everyone is basically rolling their eyes at him.<\/p>\n
(Again, everyone, judge, jury, media, *knows* she\u2019s guilty.)<\/p>\n
So he changes gears and AGREES with everything they are thinking. He says not only does he get why they think she’s guilty, but that even he, as her lawyer, believes she murdered the bloke she was being accused of murdering in cold blood! That they should save the tax payers money and the jury time and just find her guilty now. And so on, and so forth.<\/p>\n
The result?<\/p>\n
Someone in the jury pipes up and insists she deserves a fair trial.<\/p>\n
And, well, I\u2019m sure you can guess what happens from there.<\/p>\n
Anyway, this is an extremely powerful principle of persuasion hardly anyone online does.<\/p>\n
Yet, I have done it many times.<\/p>\n
And, I can tell you it works like crazy. (I most recently used it to make a lot of sales for my 10-Minute Workday product \u2014 the single biggest launch AWAI ever did, I was told.)<\/p>\n
And you know what?<\/p>\n
The March \u201cEmail Players\u201d issue goes deep into how you can do the same.<\/p>\n
(With an example to model \u2014 not \u201cswipe\u201d \u2014 so you can see how it\u2019s done.)<\/p>\n
It\u2019s so simple it’s almost stoopid.<\/p>\n
And, it literally gets your competitors (anyone \u201cagainst\u201d you or what you teach\/espouse) to help you sell your products for you without them knowing or realizing it.<\/p>\n
This baby goes to the printer in a few days.<\/p>\n
Get your lovin\u2019 here while there\u2019s still time:<\/p>\n