Last week one of my subscribers sent me a link to a reddit thread where some people were ripping on a guy\u2019s emails.<\/p>\n
It was obvious the guy being ripped on was one of my followers.<\/p>\n
But, not a paying subscriber.<\/p>\n
Instead, he was one of these marketing proles who simply reads my daily emails, thinks he can \u201creverse engineer\u201d what I do, and make himself a boat load of the green stuff.<\/p>\n
Afraid that\u2019s not how it works.<\/p>\n
Merely observing what I do gives you *maybe* 25% of the picture.<\/p>\n
And, this guy proved it.<\/p>\n
He basically tried to \u201cswipe\u201d my personality.<\/p>\n
And, also, he tried to swipe my ways of speaking, my attitude, and even the words I uniquely use. Just that day, in my daily email, I, for example, used a word I once heard on an old 1940\u2019s pirate movie. A word nobody in our space uses. Yet, it was prominently displayed (out of context) in his email that was (rightfully) being ripped to shreds.<\/p>\n
The result?<\/p>\n
He sounded like an drooling igit.<\/p>\n
A copycat.<\/p>\n
And, yes, a jackanape.<\/p>\n
Worst part?<\/p>\n
He wasn\u2019t writing to his audience at all.<\/p>\n
Instead of modulating his personality to them (a market who would shun how I write to this list), he *forced* his personality (or, maybe more accurately elBenbo\u2019s personality, as he was copying me) on them.<\/p>\n
Dumb.<\/p>\n
Anyway, another example of why you should never copy, swipe, or ape emails.<\/p>\n
If you are someone who wants to learn how I really do things, and not just try to \u201creverse engineer\u201d what I do, you\u2019ll have to sac up and join my \u201cEmail Players\u201d newsletter. That includes reading the \u201cEmail Players Playbook\u201d (that comes with the subscription \u2014 if you don\u2019t, you will NOT get the full picture), and reading the newsletter each month, without quitting in a few months thinking you \u201cgot it\u201d (you don\u2019t, not even close) or whining about info overload, or stubbornly refusing to apply the info inside.<\/p>\n
This leaves a small number who really do follow my wicked ways.<\/p>\n
To be one of them, subscribe at the link below and prepare to work hard.<\/p>\n
Here\u2019s the link:<\/p>\n