Everyone\u2019s favorite deranged facebook cartoon, and a \u201cfor real\u201d business owner (us kitchen table types are kind of a joke compared to the real deals like Dexter in my humble, but usually accurate, opinion\u2026) Dexter Abraham dispenses some much-needed Medicine to 99% of the marketing world about how to do a funnel and launch products.<\/p>\n
Take it away, Dexter:<\/p>\n
“Don’t focus on launches or funnels as most of the goorooos will have you believe you need…<\/strong><\/p>\n
… Instead focus on building a list, learning how to write to them, understanding basics of an opt in page, and HOW to sell to them with email…<\/strong><\/p>\n
^that is the type of launch and funnel which will serve someone where this person is.<\/strong><\/p>\n
If you’re going to invest than do it with someone who has been doing this at a high level for a decade plus Ben Settle “<\/strong><\/p>\n
You see most of us get all hyped up on crack when we see the end result.<\/strong><\/p>\n
We forget that what may he nest for us is what the success we are seeing was doing 5 years ago.<\/strong><\/p>\n
You don’t run a marathon first<\/strong><\/p>\n
You don’t get the Ferrari before the pinto usually.<\/strong><\/p>\n
Fundamentals are necessary and if you don’t build them as a solid infrastructure you’ll end up fucked later on.<\/strong><\/p>\n
And depending on your outcomes you may never need anything else.<\/strong><\/p>\n
Ive observed from afar and can make the fairly accurate assumption that Ben for instance is doing quite well with launches NOT including all the fancy bells and whistles.<\/strong><\/p>\n
Sound fundamentals, knowing how to connect with market, and simple basic funnels are all most will ever need.<\/strong><\/p>\n
And NO this isn’t an infomercial for Ben either.<\/strong><\/p>\n
It’s an example of not just someone who does some thing exceptionally well BUT…<\/strong><\/p>\n
…a reminder to you that you need to ask better questions about what you need in your business and then dig deeper.<\/strong><\/p>\n
Think rationally<\/strong><\/p>\n