I speakiff the trufe:<\/p>\n
A couple years ago a lovely woman named Natasa Lekic, CEO of a New York firm that helps authors create a book and then connects you with sought-after editors in the industry, sent elBenbo a life-altering (in a way, at least) email.<\/p>\n
She said two things.<\/p>\n
1. She\u2019s NOT the biggest fan of my emails<\/p>\n
2. But, she said she read some of my Zombie Cop book, said it was good, and that Yours Unruly has a great sense of pacing and world building.<\/p>\n
She even offered to connect me with an agent.<\/p>\n
(That\u2019s not what her company does \u2014 so nothing in it for her.)<\/p>\n
Anyway, she got me thinking about something hardly any (if any) other marketers think about. And that is, the idea of world-building. To me, it\u2019s very natural after mindlessly spending my yute playing Dungeons & Dragons and other RPG\u2019s. Building worlds, characters, adventures, narratives, story arcs, and all that jazz comes very natural to me due to that.<\/p>\n
And, it was just as natural to bring that to my marketing.<\/p>\n
To my brand.<\/p>\n
And, yes, to my bid\u2019niz as a whole.<\/p>\n
And you want to know what else?<\/p>\n
I deliberately brought it to my Facebook group (Immigration is closed \u2014 don\u2019t ask to be let in, and no I will not make any exceptions, I am getting rid of people at the moment) where I have built a \u201cworld\u201d revolving around me, what amuses me, and my products and life. The result has been a lot more sales, a more bonded (and happier) audience, great new friendships, new bid\u2019niz ventures (like our upcoming Wine Villains event in Napa, California in July), and the list goes on.<\/p>\n
Very few people (if any) understand how to world-build like this.<\/p>\n
And, even those who do, do it on accident.<\/p>\n
(Like I originally did before I got the email above and thought about it.)<\/p>\n
But, that doesn\u2019t have to be the case with you.<\/p>\n
Because, the April \u201cEmail Players\u201d issue explains some of the ways I built my own World not just in a flakebook group \u2014 but how it extends to my entire business.<\/p>\n
This sucker goes to the printer shortly.<\/p>\n
If you want it, you\u2019ll need to subscribe before I send it in.<\/p>\n
Here\u2019s where to do the noble deed:<\/p>\n