Not long ago I was telling some people about some things I want to do in 2017.<\/p>\n
One of which is to invest in local real estate.<\/p>\n
Anyway, one of my pals knows a guy in town here who is selling a hotel down by the water. He kept pitching me the benefits of buying, the price, the cleanliness, some ideas on how I could use it to expand my piggy bank, and so on and so forth.<\/p>\n
My answer?<\/p>\n
(More like objections)<\/p>\n
\u201cWe\u2019ll see\u201d<\/p>\n
\u201cNot really interested in buying a hotel biz\u201d<\/p>\n
\u201cIt’s not kind of thing I want to deal with\u201d<\/p>\n
And so on, and so forth.<\/p>\n
My friend\u2019s reaction?<\/p>\n
\u201cMan, tough sell today\u2026\u201d<\/p>\n
To which I retorted some info about selling me not with tactics first, but with solid principles based on sound thought and how humans like to buy. I then (to practice, not grand stand or anything, we are buds) I batted out a quick transcript of what he *could* have said to sell me using principles first, then the tactics.<\/p>\n
Took me about 3 minutes to bat it out.<\/p>\n
Then I asked him how did I do?<\/p>\n
(As far as my sales pitch)<\/p>\n
His response:<\/p>\n
\u201cHow would I know?
\nYou got me sweating if that means anything…
\nNow I want it….
\nand I have some property over here they want\u2026\u201d<\/p>\n
And guess what?<\/p>\n
In the April \u201cEmail Players\u201d issue (which I send to the printer tomorrow) I show you exactly \u2014 word for word \u2014 what I told him. It is a prime example of how to sell to people with closed minds.<\/p>\n
(Like mine was.)<\/p>\n
Time\u2019s almost up to get this issue.<\/p>\n
Subscribe here while the subscribing\u2019s good:<\/p>\n