Couple months ago one of my \u201cEmail Players\u201d subscribers came to me with a question.<\/p>\n
He said:<\/p>\n
(Paraphrased)<\/p>\n
\u201celBenbo, I am in a bind. I am one of the top affiliates for a very well known marketer. And I make a lot of sales from selling his main offer. It\u2019s a great offer that is high quality and I have no problem selling it to my list. But what bothers me is one of the immediate upsells. It\u2019s for a product that sounds shady and crappy. This person I sell for has a great reputation but this upsell is from some guy I don\u2019t know and just sounds like hype. Should I sell it anyway since I am only promoting the main product and the upsell is out of my hands?\u201d<\/strong><\/p><\/blockquote>\n
My answer?<\/p>\n
I told him about a room I rented in Napa, California on a wine tasting vacation a couple years back.<\/p>\n
The room was clean, the house owner was great, and all was well.<\/p>\n
Except for one thing:<\/p>\n
The shower had a single bar of soap to wash with.<\/p>\n
And, that bar of soap was not only used\u2026 but had a scraggly pubic hair on it.<\/p>\n
That one pubic hair made the entire experience different \u2014 made everything seem less clean, less sanitary, and less pleasant to stay in the entire weekend I was there.<\/p>\n
And so it is with selling things as an affiliate.<\/p>\n
That low class upsell offer is like the pubic hair on a bar of otherwise good soap.<\/p>\n
You want to subject your list to a pubic hair?<\/p>\n
No?<\/p>\n
Then, move ye on.<\/p>\n
Bottom line:<\/p>\n
The great \u201cfounding father of Internet marketing\u201d Ken McCarthy once told me, trust is like a light switch. You can spend years and decades and building it up, and one bad move can switch it off in a second. And, once that switch is off, it ain\u2019t easy to turn back on\u2026<\/p>\n
\u2018nuff said, Spiderman.<\/p>\n
To check out my \u201cEmail Players\u201d newsletter go here:<\/p>\n