It may be coincidence.<\/p>\n
But, when I first launched \u201cEmail Players\u201d back in 2011 I didn\u2019t see anyone pricing their continuity at $97\/month. Probably someone did here or there. But, since then it seems everyone and their mother is using that price.<\/p>\n
And you know what?<\/p>\n
It\u2019s probably not a good idea for a multitude of reasons.<\/p>\n
Especially for *my* own product.<\/p>\n
Here\u2019s what I mean:<\/p>\n
I hereby admit I made a mistake pricing \u201cEmail Players\u201d at that, and would change it (and will, eventually) today if I wasn\u2019t so lazy (it involves re-editing multiple pages on my site, re-recording audio for my podcast intro, and a bunch of other things).<\/p>\n
Why?<\/p>\n
Many reasons.<\/p>\n
For one, when everyone prices things the same it’s basically marketing incest. This is one reason not to be a copycat and swiper. When you \u201cswipe and deploy lol!\u201d you are essentially looking like a poser. Sac up and be an individual if you are in swiping mode just because so-and-so guru told you to.<\/p>\n
Secondly, you are not positioning yourself uniquely at all.<\/p>\n
You are looking like everyone else charging $97\/month.<\/p>\n
$97\/month has become almost trendy now.<\/p>\n
And finally, there\u2019s another reason not to do $97\/month.<\/p>\n
A reason that is hurting my own positioning (which is why I\u2019ll be changing it for my own product), product brand, and overall feeling of \u201cValue\u201d about my business. A reason that, alone, is why nobody in this industry especially should be selling anything for $97\/month. And, yes, it\u2019s a reason I explain in more detail, as well as what kind of prices are much *better*, in the upcoming May \u201cEmail Players\u201d newsletter.<\/p>\n
This info can help anyone who sells continuity or wants to.<\/p>\n
(Regardless of what price you sell.)<\/p>\n
Details in the May issue which I\u2019m sending to the printer shortly.<\/p>\n
Here\u2019s where to subscribe:<\/p>\n