I recently read the late, great ad man David Ogilvy\u2019s:<\/p>\n
\u201cRules for respect in business\u201d<\/strong><\/p>\n The one that I dug on most was:<\/p>\n \u201cIn meeting with clients, do not assume the posture of servants. They need you as much as you need them.\u201d<\/strong><\/p><\/blockquote>\n Reason why is, it reminded me of a real life story of persuasion.<\/p>\n Checky:<\/p>\n A few month ago, I took a firearms class from one of the world\u2019s top instructors (according to the NRA, and hundreds of military and law enforcement professionals). And, I was floored by not only what he was teaching but *how* he taught. (I took written notes \u2014 and I never take written notes, I hate long hand \u2014 on his teaching techniques more so than the info he taught, if that tells you something.) Anyway, this dude\u2019s classes are routinely sold out, and his trainings booked well in advance. He competes with at least a few dozen others in this small county and, while they all struggle for bid\u2019niz, he always has more than he can handle (having to take months off at a time just to take a break).<\/p>\n His secret to having all these customers?<\/p>\n Well, there\u2019s his knowledge, true.<\/p>\n And his incredibly sharp infotaining style of teaching.<\/p>\n But, that doesn\u2019t explain how he gets complete strangers (who have never heard of him before) practically begging to sign up.<\/p>\n No, he does something else.<\/p>\n Something anyone \u2014 especially freelancers and coaches \u2014 can do.<\/p>\n Something that worked like gangbusters for me when I was freelancing.<\/p>\n Something that, yes, I show you in the June \u201cEmail Players\u201d issue. If you want to know what it is, simply subscribe before the deadline and when it arrives, turn immediately to page 4 to see what I am nattering on about.<\/p>\n Best part (or worse part for ninja tactic-chasing goo-roo fanboys):<\/p>\n It\u2019s not a \u201ctechnique.\u201d<\/p>\n It\u2019s simply a *mindset* shift.<\/p>\n An option for thinking differently.<\/p>\n And, while it takes balls to do (which is why most won\u2019t do it) it\u2019s one of those things that, when you get a customer or client doing it, that person will very likely bond with you forever \u2014 not wanting to really do bid\u2019niz with anyone else.<\/p>\n The deadline to get the next issue approaches.<\/p>\n Get in while the gettin\u2019s good right here:<\/p>\n