One of my favorite things to happen is when a guru (not a goo-roo, goo-roos are kinda insignificant to these things) argues with something I say, or just espouses a totally different point of view.<\/p>\n
Why?<\/p>\n
Because it makes for perfect email fodder.<\/p>\n
I liken it to picking a fight with them.<\/p>\n
Guru writes something I know is wrong, and can prove it, and then I write an email to my list talking about it.<\/p>\n
Every time I do this the sales roll in hot and heavy.<\/p>\n
And, well, so it is.<\/p>\n
But, here\u2019s the caveat:<\/p>\n
There is a right way to pick a fight with gurus and wrong way. When I see people do it on social media I just shake my head. Usually, they are doing it in a way that garners sympathy for the guru and hurts their own case (and sales).<\/p>\n
Not so with my \u201cEmail Players\u201d subscribers.<\/p>\n
At least, the ones who read the June issue.<\/p>\n
Starting on page 11 I show you 3 real-life examples of how this is done.<\/p>\n
Complete with why they worked, and what not to do.<\/p>\n
It takes balls to do this sort of thing.<\/p>\n
But, it\u2019s always been well worth the potential fall out for me.<\/p>\n
This issue goes to the printer Thursday.<\/p>\n
Grab it here while you can:<\/p>\n