One of the marks of a superb marketer and personal brand is how little indifference there is towards you. If people think about you and think either \u201cI can\u2019t STAND that bastard!\u201d or \u201cI LOVE that person!\u201d you are doing it right.<\/p>\n
If they are indifferent to you, (don\u2019t react at all) you\u2019re dead in the water.<\/p>\n
My favorite personal branding expert Peter Montoya once told Dan Kennedy in an interview:<\/p>\n
\u201cThe most polarizing brands attract the most wealth.\u201d<\/p>\n
Think about any major religion.<\/p>\n
Any major political party.<\/p>\n
Any giant industry (big pharma, big government, big media, big oil, etc) people either love and defend them or hate and attack.<\/p>\n
Ronald Reagan.<\/p>\n
Bill Clinton.<\/p>\n
Hillary Clinton.<\/p>\n
Obama.<\/p>\n
Trump.<\/p>\n
Dennis Rodman.<\/p>\n
The Kardashians.<\/p>\n
Jesus Christ.<\/p>\n
And the list goes on.<\/p>\n
People either love them or hate them \u2014 all very polarizing brands.<\/p>\n
And, they\u2019re profitable brands that attract\/attracted a ton of money, press, attention, followers, etc. All of which is why I declareth that, if you fear being polarizing you will be holding yourself back and leaving so much of the green stuff on the table it\u2019s borderline criminal. On the other hand, if you embrace it, own it, and go with it (as long as you do it in honesty, not fake it declaring you \u201cgive zero fugks\u201d or whatever the trendy flakebook one-liner is these days when you clearly do care what people think) you might be surprised how much more profitable your business gets.<\/p>\n
And, yes, email lets you play this like a fiddle.<\/p>\n
Enter the August \u201cEmail Players\u201d issue.<\/p>\n
I show you an example of an extremely polarizing brand, a guy who people either loved or hated with a passion \u2014 and who not only attracted a huge audience (and gaggle of enemies), but his entire \u201cbusiness model\u201d was so simple most people clinging to their complicated \u201cfunnels!\u201d that have more circles than an MLM presentation would scoff.<\/p>\n
It\u2019s the model I patterned my business off of in many ways.<\/p>\n
And, I\u2019d take the Pepsi challenge laying it next to any of the complicated ones out there.<\/p>\n
I\u2019m sending it to the printer soon.<\/p>\n
Subscribe here to get it in time, while you still can:<\/p>\n