An oft-asked question about putting email campaigns together:<\/p>\n
\u201cDo you also have a lesson about putting up a strategic email Marketing campaign? Was just curious about what really is an effective email marketing campaign that sells?\u201d<\/strong><\/p><\/blockquote>\n
Survey says \u2014<\/p>\n
Simplicity.<\/p>\n
I write my auto-respondered campaigns the exact same as my daily broadcasts. In other words, I don\u2019t storyboard, create mazes, or try to plot out emails for days and weeks and months. I simply write random, interesting (to the market) emails that tease and ask for the sale.<\/p>\n
Why do I do this?<\/p>\n
Out of laziness?<\/p>\n
Defiance of the goo-roos?<\/p>\n
Because I\u2019m bored by complicated sequences?<\/p>\n
Yes to all the above.<\/p>\n
But, those aren\u2019t the main reasons.<\/p>\n
The main reason is, every single email campaign I\u2019ve put together \u2014 from 100+ emails in an autoresponder\u2026 to sequences selling other peoples\u2019 products over a weekend as an affiliate\u2026 to my own product launches and special sales\u2026 have all been enormously successful despite them being written and dropped in the auto-responder as if they were daily emails using my system.<\/p>\n
In other words:<\/p>\n
Each email stands on its own.<\/p>\n
And, none depends on you having to read prior emails to know what\u2019s going on.<\/p>\n
For example:<\/p>\n
Back in June I mailed for one of Sean D\u2019Souza\u2019s products. I didn\u2019t sit there for days in front of a white board or whatever trying to plot out a sequence. I simply thought about what my list and market wants\/are struggling with the product could help with, had the bonus I was offering (a talk he gave at one of Ken McCarthy\u2019s System Seminars almost 10 years ago) transcribed, pulled out a lot of cool info, and smoothed them into over a dozen emails using my simple system.<\/p>\n
The result?<\/p>\n
Close to 400 sales, to a modest-sized list, selling a $49.95 eBook.<\/p>\n
Total time invested?<\/p>\n
Maybe a couple hours, tops.<\/p>\n
Yes, I could have plotted out some complicated, convoluted, looks-great-from-the-marketing-seminar-stage sequence or whatever.<\/p>\n
But what would be the point?<\/p>\n
Bottom line:<\/p>\n
Email is fast, simple, and easy if you know what you\u2019re doing.<\/p>\n
It\u2019s slow, hard, and frustrating if you don\u2019t.<\/p>\n
And you know what?<\/p>\n
The September \u201cEmail Players\u201d issue (which I am sending to the printer tomorrow \u2014 a few days earlier than usual, due to a special sale I\u2019m having Labor Day weekend using, coincidentally, the same methods I used for Sean\u2019s product) shows you exactly how the process above worked for the Sean D\u2019Souza campaign.<\/p>\n
Specifically:<\/p>\n
1. I show you the content I used to write the emails<\/p>\n
2. Show you the finished emails from that content<\/p>\n
3. Show you the entire last day (where all the real money is made during my campaigns) sequence of emails<\/p>\n
You\u2019ll see the simplicity of it.<\/p>\n
You\u2019ll understand why it doesn\u2019t take long.<\/p>\n
And, you\u2019ll be able to model what I do for your own campaigns.<\/p>\n
It\u2019s quite the experimental issue next month \u2014 as it\u2019s mostly observational, and not a whole lot of \u201chow to\u201d.<\/p>\n
i.e. it\u2019s for thinkers and doers.<\/p>\n
(Not swipers and people who are incapable of thinking)<\/p>\n
Here\u2019s the link to subscribe before it goes to the printer tomorrow:<\/p>\n