Many moons ago (circa 2003 A.D.) I spent the fee from one of my first copywriting gigs on a book the late, great copywriter Scott Haines had the rights to sell at the time:<\/p>\n
The 24 copywriting-specific Gary Halbert Letter issues.<\/p>\n
It\u2019s still one of my most prized possessions.<\/p>\n
Specifically, the issue within where Gary taught bullets. He did it in a way that made it very easy for me to learn the craft. What he did was, he talked about a book about making mooney from real estate he wrote an ad about. And, he showed:<\/p>\n
That way, the reader could see the mindset and psychology and *ideas* behind the bullets, and then the end result after he \u201ctwisted\u201d (as he put it) the content into bullets.<\/p>\n
Very edu-ma-cational.<\/p>\n
And, a brilliant way to teach.<\/p>\n
And guess what?<\/p>\n
I had an idea for the September \u201cEmail Players\u201d issue to do a similar style of training for writing emails selling products as an affiliate. Specifically, the last day of emails (where all the real sales are made when you use my unsavory ways).<\/p>\n
Here\u2019s what I did for that issue:<\/p>\n
1. Pulled all the last emails from my last affiliate campaign<\/p>\n
2. Found the exact content from the product I was selling to write those emails<\/p>\n
3. Put the content and emails I crafted from the content side-by-side<\/p>\n
Anyway, there isn\u2019t a lot of how-to in the next issue.<\/p>\n
It\u2019s pretty much all observational.<\/p>\n
i.e. you have to think<\/p>\n
These emails (along with the others I sent that weekend) resulted in almost 400 sales over a short weekend to my meek-sized list. If you can think and want to get great at email, this issue will be like gold to you. If you are just looking for “swipes!” and templates (like most copywriters) it\u2019ll confuse and disappoint you.<\/p>\n
The \u201cinitiated\u201d in my world, will find this one of the most valuable trainings I\u2019ve done.<\/p>\n
The uninitiated BSO-chasers will go \u201cmeh. What else ya go?\u201d<\/p>\n
If you\u2019re the latter, back to fapping to your swipe file you go.<\/p>\n
If you\u2019re the former, subscribe here to get this issue in time.<\/p>\n