I was re-reading one of my old NO BS Dan Kennedy newsletters, and he was lamenting how one of his Gold members wrote him a long, foolish letter explaining that he wasn\u2019t renewing his newsletter subscription because he was already doing so well thanks to Dan\u2019s advice, and was too busy to implement anything else \u2014 or even read the current issues.<\/p>\n
As Dan put it:<\/p>\n
\u201cThose are the FAXes that send me up the wall. These people who just don\u2019t \u2018get it\u2019 or are so undisciplined or unmotivated they can\u2019t reap the harvest filling the fields right outside their windows.\u201d<\/strong><\/p><\/blockquote>\n
I have to admit, I get emails like those sometimes.<\/p>\n
But, unlike Mr. Kennedy, they don\u2019t send me up a wall.<\/p>\n
Just the opposite:<\/p>\n
They amuse me and do me a favor, in a strange way.<\/p>\n
How?<\/p>\n
Because, I agree with the drug lord in \u201cBreaking Bad\u201d when he said there are two kinds of people in this world:<\/p>\n
1. Those who drink
\n2. Those who pour<\/p>\nAnd, those kinds of excuses remind me how great is is to be in the first group, and to be further disassociated with people in the second group by virtue of them leaving.<\/p>\n
Fact is, those who pour are always sabotaging themselves.<\/p>\n
They won\u2019t allow themselves to get \u201ctoo\u201d successful.<\/p>\n
They are always cooking up excuses.<\/p>\n
Always saying they \u201ccan\u2019t\u201d when, in reality, it\u2019s not that they can\u2019t, it\u2019s that they won\u2019t.<\/p>\n
I have never met anyone in the upper levels of the marketing world complain about info overload, no time to implement what’s working, or foolishly (and amusingly) thinking they know it all because they read one issue of a newsletter, etc. They simply find ways of ploughing through it, implementing it, and continually profiting from it. The idea of stopping something because it\u2019s working is insane to anyone but people content to be pourers.<\/p>\n
But, pourers gonna pour, and there\u2019s no changing them.<\/p>\n
So why let it upset you?<\/p>\n
After all, without the pourers who\u2019s going to pour for us?<\/p>\n
On the other hand:<\/p>\n
To see an example of a drinker, look no further than this random Facebook testimonial I got yesterday from \u201cEmail Players\u201d subscriber Craig Perrine:<\/p>\n
\u201cI recommend Email Players to anyone serious about copy. Been subscribed since 2013 I think. Paid for itself countless times over. A monthly dose of high-octane brain food for email copywriters. Haven’t looked forward to getting a monthly print newsletter as much since the 90’s when I subscribed to The Gary Halbert Letter.\u201d<\/strong><\/p><\/blockquote>\n
You think guys like Craig are lamenting having \u201ctoo much!\u201d info?<\/p>\n
And neither do any of my other long-term subscribers.<\/p>\n
Anyway, bottom line:<\/p>\n
If you\u2019re a pourer, nothing I sell will do you any good until you get your shyt together (mentally and emotionally, and get rid of that bad wiring holding you back). Not my newsletter, not my books, not my podcast, nothing. You are better off going to someone who will happily take your money while blowing sunshine up your skirt making you feelz good about being content to be a pourer, instead of guys like me, who ruthlessly mock you into either leaving us or changing your wicked ways to becoming one of us.<\/p>\n
\n(As Sean D’Souza once said: “Ben has made ‘abuse’ a sort of art.”)<\/p>\n
<\/div>\nOn the other hand:<\/div>\n<\/div>\nIf you are already a drinker, then my \u201cEmail Players\u201d newsletter might be the libation for you.<\/div>\n<\/div>\nOnly one way to find out:<\/p>\n
And that\u2019s to subscribe, read, and implement.<\/p>\n
Here\u2019s the link:<\/p>\n