Last night\u2019s email talked about one of my favorite \u201cBreaking Bad\u201d scenes, where the drug lord Tortuga said:<\/p>\n
\u201cThere are two kinds of men in this world,\u00a0those who drink and those who pour.\u201d<\/strong><\/p><\/blockquote>\n
I could do an entire year of \u201cEmail Players\u201d issues just on that quote.<\/p>\n
One idea of which is, people who drink (figuratively, obviously) are thinkers.<\/p>\n
They think about their goals (Mission) and pursue it.<\/p>\n
The pourers, on the other hand, have no goals or Mission. They simply react to the goals and Missions of those who have them (bosses, the media, political agendas, big product launches, whenever a so-called \u201cinfluencer\u201d asks an irrelevant and pointless question on flakebook just to see who is \u201cengaged\u201d or whatever, etc)<\/p>\n
The pourers are not thinkers.<\/p>\n
They simply say and think what the thinkers tell them to think and say.<\/p>\n
(Pour their drinks, if\u2019n you will.)<\/p>\n
Reminds me of something the late, great Earl Nightingale said:<\/p>\n
(Never thought I’d see a connection between him and a drug lord\u2026)<\/p>\n
\u201c\u2026 the man who has no goal, who doesn\u2019t know where he\u2019s going, and whose thoughts must therefore be thoughts of confusion and anxiety and fear and worry, becomes what he thinks about. His life becomes one of frustration and fear and anxiety and worry. And if he thinks about nothing… he becomes nothing.”<\/strong><\/p><\/blockquote>\n
Another mark of a pourer:<\/p>\n
They spend all their time on everything that is not their Mission.<\/p>\n
Take this last weekend, for example.<\/p>\n
Everyone droning on and on about nazis and statues or whatever.<\/p>\n
One of my favorite thinkers, A.B. Dada, broke down how expensive it is ($84,000+ over a decade \u2014 and that\u2019s only if you think your time is worth $8 per hour) to spend even a few hours debating politics (while changing nobody’s mind) on Flakebook per day, if you aren\u2019t monetizing it somehow.<\/p>\n
More:<\/p>\n
Since we\u2019re talking Earl Nightingale, in his \u201cStrangest Secret\u201d video (not the same as the audio), he talks about the TV and how it\u2019s fine to have one, and enjoy it, but not to be glued to it for several hours per day.<\/p>\n
(Like the pourers do.)<\/p>\n
As he put it:<\/p>\n
\u201cI like my car, too, but I don\u2019t drive it around the block for 6 hours every night\u201d<\/strong><\/p><\/blockquote>\n
(Ol’ Earl had a way of making a point)<\/p>\n
Anyway, why am I nattering on and on about this?<\/p>\n
Because I\u2019m prepping both current \u201cEmail Players\u201d subscribers and those wise enough to subscribe before the looming deadline to get the September issue for something.<\/p>\n
Specifically:<\/p>\n
The 10-page bonus training (interview transcript) I\u2019m including.<\/p>\n
The longer I\u2019m in this bid\u2019niz, the fewer \u201cnew\u201d things I run into. Most everything is derivative of something else, with a new twist on old ideas, going deep into established methodologies, yada, yada, yada.<\/p>\n
And that\u2019s perfectly okay.<\/p>\n
Ain\u2019t nuttin\u2019 new under the sun, as a wise man once said.<\/p>\n
But, the September issue bonus is new (from what I have seen, at least \u2014 I\u2019ve waited over 6 years for someone to teach this) in as far as the ideas it talks about being specifically applied to sales, persuasion, closing clients, writing emails, banging out copy, etc. It’s been applied to other things, but I have not seen it applied to what you and I do in this business, specifically.<\/p>\n
It\u2019s got ideas I am rapidly applying to my own marketing.<\/p>\n
And, even the person I interviewed I don\u2019t think fully understands the power behind the knowledge she has, and how it\u2019s going to guide a lot of people into making a lot more sales over the coming weeks, months, years, and decades.<\/p>\n
(And inspire a bunch of copycats suddenly claiming to be ex-spurts at it.)<\/p>\n
The point to all this drinking\/pouring\/thinker\/non-thinker jazz is this:<\/p>\n
Thinkers will grasp the bonus training.<\/p>\n
Apply it.<\/p>\n
And, yes, make lots more of the green stuff with it.<\/p>\n
Non-thinkers?<\/p>\n
They\u2019ll say \u201cmeh, already heard this\u2026\u201d when they haven\u2019t. And, even on the off chance they have, they sure as hellz ain\u2019t implementing it, or know it deeply enough to teach it like the person I interviewed.<\/p>\n
Anyway, that\u2019s a little sneak preview of the September issue.<\/p>\n
The deadline to subscribe in time to get it looms.<\/p>\n
Subscribe here to get your lovin\u2019 in time while you still can:<\/p>\n