\u201cEmail Players\u201d subscriber and lawyer Alp Turan exposes the pathological fear of selling that drives practically all the popular marketing trainings the goo-roo fanboys get chubbies over.<\/p>\n
There are at least 5 Valuable lessons (some obvious, some not so) embedded in his testimonial.<\/p>\n
See if you can catch them all:<\/p>\n
Here is how I would summarize the benefit of subscribing to your paid newsletter:<\/strong><\/p>\n
1) You sold me on the idea of emailing my list daily.<\/strong><\/p>\n
As dumb as it sounds, the idea that I *could* do this had never occurred to me. And once it did, I had to be sold on the idea of bending your strategy around the white hot centre of your list and not the trolls on the fringes who unsubscribe.<\/strong><\/p>\n
2) A sense of kinship.<\/strong><\/p>\n
Previously, whenever I spoke to an online marketing expert, they always treated my way of doing things with contempt.<\/strong><\/p>\n
Because I am from the Mediterranean (and ergo: rather hotheaded), I actually ended up telling these \u201cbig names\u201d very directly that:<\/strong><\/p>\n
a) I don\u2019t intend to take business advice from a man who has never made good money in anything other than teaching other people how to teach other people how to teach other people how to make money online.<\/strong><\/p>\n
b) That frankly, the idea that I don\u2019t know how to sell is absurd.<\/strong><\/p>\n
The moment you open your mouth in court, you are selling an idea to the judge. Every time you negotiate a contract, you\u2019re selling your client\u2019s point of view to the other side. Everything you do as a lawyer IS selling.<\/strong><\/p>\n
And a lot of their convoluted philosophies (like jab, jab, jab, right hook) are, in my not so humble opinion, born out of a pathological fear of selling – not a \u201cmastery\u201d of it.<\/strong><\/p>\n
c) Don\u2019t talk to me about the \u201cpsychology of buying\u201d.<\/strong><\/p>\n
Unlike those gurus, I have actually been professionally trained in this. As a lawyer dual-qualified in two jurisdictions, I have been professionally trained to use psychology to cross-examine witnesses, read between the lines, and negotiate.<\/strong><\/p>\n
So, for the love of God, stop parroting Cialdini\u2019s Influence. There have been 18 years of academic research published since then.<\/strong><\/p>\n
None of the above made me popular, so it\u2019s good to find camaraderie with like-minded marketers in Email Players.<\/strong><\/p>\n
3) Not having to reinvent the wheel.<\/strong><\/p>\n
Studying your work helped me understand WHY the stuff I stumbled upon in my email writing was actually working. So it supplied the theory to a lot of what I had accidentally discovered.<\/strong><\/p>\n
Also, you\u2019re obviously incredibly talented and you\u2019ve been doing this for a lot longer than I have. So it\u2019s great to have the benefit of your experience, experimentation and thoughts instead of having to test everything myself.<\/strong><\/p>\n
This allows me to focus my experiments. \u201cBen already tested this. So I can cross these four questions off my list. Let\u2019s do an experiment on this hypothesis instead, because I\u2019m curious about it and Ben doesn\u2019t seem to have tested that yet.\u201d<\/strong><\/p>\n
Anyway, all of this is a rather long-winded way of saying \u201cthank you.\u201d :))<\/strong><\/p><\/blockquote>\n
All right, \u2018nuff said.<\/p>\n
The September \u201cEmail Players\u201d issue goes to the printer tomorrow.<\/p>\n
If you want to diddle around with substandard ways of trying to look like a nice guy and like you\u2019re not \u201coh noes!\u201d in business with something to sell that can solve a pain in their lives, have at it.<\/p>\n
The Alps and my other students will happily keep outselling you.<\/p>\n
If you want to join us, then there\u2019s no time to lose.<\/p>\n
Go to this link before the September issue goes to the printer tomorrow:<\/p>\n