<\/p>\n
A self-described hater lets me have it:<\/p>\n
Haha! I laughed out loud at that link to your attorney’s letter. Sorry mate, but your autoresponder email copy isn’t good enough to steal. In fact it isn’t very good at all. I see you in my inbox day in and day out, cranking out what you probably think is scintillating copy, but no dice pal.<\/strong><\/p>\n
I’m loath to be that asshole “hater”, you’re just a guy trying to make a buck like the rest of us. But if you’re going to humblebrag that your copy is so good that it’s getting stolen by other marketers and also describe yourself as a “World leader in email copywriting education”, you’re setting yourself up for ridicule.<\/strong><\/p>\n
Having said that, your emails do serve a purpose, they teach me how not to write my email copy.<\/strong><\/p><\/blockquote>\n
The irony:<\/p>\n
1. He responded to the last email in a 14-email sequence that pulled 935 orders<\/p>\n
2. The emails were written 6 years ago, and I re-use them each Labor Day weekend, and each time they nab us over 100 more sales than the prior year — meaning, next year it will do over 1000 orders, for about 30 minutes of \u201cwork\u201d (copying and pasting the emails into the auto-responder)<\/p>\n
3. That lawyer letter (that humble-brags? Okay\u2026) makes me sales<\/p>\n
4. He thinks ridicule is something to be avoided, instead of something to be embraced, used, and profited from<\/p>\n
5. His comment will make me sales<\/p>\n
6. He also just gave me an idea for an \u201cEmail Players\u201d issue<\/p>\n
So thank you sir, for being a useful marketing intern.<\/p>\n
Work hard, keep your nose clean, and there\u2019s an unpaid future for you at Settle, LLC…<\/p>\n
All right, enough troll mocking for the soul.<\/p>\n
On to the bid\u2019niz:<\/p>\n
There has been a growing number of professionals (doctors, lawyers, etc) joining my list over the last several months. These are people who don\u2019t want to be confrontational, controversial, or combative in their emails.<\/p>\n
But, they also want to benefit from using my ego-bragging ways.<\/p>\n
Enter the bonus training that comes with next month’s \u201cEmail Players\u201d newsletter.<\/p>\n
It shows you how professionals can use my prickly methods in a way that won’t make you look unprofessional.<\/p>\n
Here\u2019s where to subscribe:<\/p>\n
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