A while back I saw a marketing consultant on Flakebook talking about refunds, refunders, and all things refunding. Apparently, the consultant cringes every time someone says they\u2019re worried about being scammed by refunders. The logic being, if your product is good people will want to keep it.<\/p>\n
Predictably, all the marketing proles agreed and cheered it.<\/p>\n
Only problem was, the consultant was dead wrong.<\/p>\n
This is why I always take a consultant\u2019s advice with a grain of chili pepper. They are, after all, the people who can show you 300 ways to have the secks, but can\u2019t get a date for themselves on Saturday night.<\/p>\n
Case in point:<\/p>\n
I\u2019ve been selling informational products for almost two decades.<\/p>\n
And, in my experience, and in the experience of almost everyone I know who sells information (i.e. not consultants, employees, or freelance copywriters who work for info-marketing clients, but those of us who actually process the orders with our own merchant accounts, deliver our own products, pay for our own advertising, deal with customer service, have our names attached to the brand, etc) anyone who refunds a *quality* product knew they were going to refund when they bought it. Or, at least, they had it in their mind to \u2014 especially around Christmas, when they want to be able to afford a new PlayStation for little Tommy or whatever.<\/p>\n
Which brings me to the point:<\/p>\n
You can\u2019t Value a refunder into not refunding.<\/strong><\/p>\n If you sell to a serial refunder, they are not going to magically not return it just because it\u2019s the best product ever created on the subject. Their rationalization hamsters will spin and spin and spin until they justify their decision.<\/p>\n Best advice I ever heard about this back when I used guarantees:<\/p>\n If someone asks you about your refund guarantee, don\u2019t waste time answering.<\/p>\n Simply delete them from your list.<\/p>\n And, blacklist them from your shopping cart.<\/p>\n I still do this if I\u2019m selling someone else\u2019s product.<\/p>\n Few years ago, I remember an \u201cEmail Players\u201d subscriber refunding Brian Kurtz\u2019s Titans Of Direct Response product which I sold as an affiliate. I immediately cancelled his subscription, blacklisted him in the shopping cart, and said I\u2019d do no further business with him.<\/p>\n I refuse to reward bad behavior.<\/p>\n Too bad so many marketers do…<\/p>\n All right, enough.<\/p>\n For more on my (all sales final) \u201cEmail Players\u201d newsletter go here:<\/p>\n www.EmailPlayers.com<\/strong><\/p>\n Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":" A while back I saw a marketing consultant on Flakebook talking about refunds, refunders, and all things refunding. Apparently, the consultant cringes every time someone says they\u2019re worried about being scammed by refunders. The logic being, if your product is good people will want to keep it. Predictably, all the marketing proles agreed and cheered […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12375"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12375\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}