\u201cEmail Players\u201d subscriber Jake Lunniss partakes of elBenbo\u2019s evil fruit, and prefers it to the rotten guru vines:<\/p>\n
\u201c\u2026four years ago I started an Infusionsoft consultancy, and after 18 months had the largest Infusionsoft company (called “Benelds”) in APAC. We sold almost 1000 apps, had about $120k a year in commissions, and for reasons I’ll go into if you’re interested, I was fat and miserable. In April I picked up my mat and ball and jumped ship. I left the company with my ex (who I also ran the business with, and also left), along with all the commissions, customers, employees and revenue.<\/strong><\/p>\n
All I took with me was an old, cold, contact list.<\/strong><\/p>\n
I’ve been shouting for years that the most effective way to make sales is with direct email, and a question I get more times than I can remember is “how often should I email?” People always want to hear “Wednesday at 11:03 is the #1 to convert a sale…”. My glib answer was always “as often as is necessary” or “every day. No one will care until you get boring”.\u00a0<\/strong><\/p>\n
I chanced upon your daily email one day, and it struck a chord. Here was someone who actually\u00a0emails every\u00a0day.<\/strong><\/p>\n
I also like that you slam gurus and every fucktard with a facebook ad. In my Infusionsoft world \u00a0has a loud voice, and I loathe\u00a0the way he teaches people to email. So I signed up, partly because I love the bagging that the gurus get, and partly because I learned so much from the free emails that I felt you a) deserved it (see, reciprocity is\u00a0a thing), and b) like everyone else, if I can make money writing an email a day, I’ll be happy with that.<\/strong><\/p>\n
So, onto that B2B thing. I’m a consultant: I don’t have products to sell. So I made one up. The audit. Really it’s just a consult people pay for, that most consultants do for free as the sales process.<\/strong><\/p>\n
How many have I sold? One. But I’ve also picked up some consulting and implementation clients, none of which would have happened if I hadn’t been emailing every day.\u00a0<\/strong><\/p>\n
When I walked away in May I had $1k and nowhere to live.<\/strong><\/p>\n
I just got home from a month holidaying the US, moved into a new apartment, and have $15k in savings. I still have no idea how I managed to pull that off in 3 months. But the emailing definitely got people talking – talking about me, what was happening at Benelds, I got offered a full time job, and people who I hadn’t spoken to in years got in touch. Relationship building 101, hey.<\/strong><\/p>\n
Now it must be said – results not typical etc – that I’m already well known in Infusionsoftlandia. I was on a committee there, represented at three ICONs, and have been a loud voice for years. My product knowledge is second to none, and I can command a high price. But this list was stone cold, and I genuinely left with no money and no safety net. With the way the business had developed, I’d been out of the game for a while.<\/strong><\/p>\n
Every day I would get replies to my emails. Some simply words of affirmation and support (which, when you’re in the swing off a full-blown midlife, is nice to get), others enquiring about services, others challenging or questioning my content. I introduced a “pre-order my book” in the most recent emails and have sold at least one pre-order ($47, not cheap, no “limited offer”, just “buy this if you want”) every time the link has been in an email.<\/strong><\/p>\n
There were a few unsubs in the beginning, but they quickly settled down. Open rates have been consistently above 30%. CTR, where has been a link, has been consistently 25%.<\/strong><\/p>\n
. . .<\/strong><\/p>\n
Thanks for doing what you do. There’s every possibility that your method is the main reason I’m still eating.”<\/strong><\/p><\/blockquote>\n
There was actually quite a bit more from Jake.<\/p>\n
(He was writing me originally to tell me how he used my system for B2B purposes.)<\/p>\n
But, you get the gist.<\/p>\n
Anyway, all this hoopla I write about is real.<\/p>\n
It works.<\/p>\n
And, it can work for you, if you work it, and if you have a list and an offer.<\/p>\n
The October issue goes to the printer in less than 4 days.<\/p>\n
Here\u2019s where to get it, while you still can:<\/p>\n