{"id":12413,"date":"2017-09-28T06:30:45","date_gmt":"2017-09-28T13:30:45","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12413"},"modified":"2017-09-28T06:30:45","modified_gmt":"2017-09-28T13:30:45","slug":"subject-line-secrets-of-a-new-york-times-bestselling-author","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/subject-line-secrets-of-a-new-york-times-bestselling-author\/","title":{"rendered":"Subject Line Secrets Of A New York Times Bestselling Author"},"content":{"rendered":"<p>A little while back, I saw a book title by an \u201cEmail Players\u201d subscriber and New York Times bestselling author (one of the things that makes best selling books is the ability of the author to write titles that demand attention, and this one has the gift) that makes for a perfect email subject line template.<\/p>\n<p>It\u2019s got everything a great subject line should have:<\/p>\n<ul>\n<li><strong>Embedded curiosity<\/strong><\/li>\n<li>Invalidating enemies (via mockery \u2014 one of my favorite ways)<\/li>\n<li><strong>Uses an emotionally charged word everyone is familiar with (in this case, \u201cFacebook\u201d)<\/strong><\/li>\n<li>Perfect for selling against type (which are hard to ignore for most people)<\/li>\n<li><strong>Crawls right into the psychology of your reader if done right<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Anyway, it\u2019s a beauty you can probably only use once per year or so.<\/p>\n<p>(Lest you overuse it)<\/p>\n<p>But, a perfect subject line for when you have to get attention.<\/p>\n<p>A sort of \u201cnuclear option\u201d subject line.<\/p>\n<p>If you\u2019d like to see this template, and examples of how to use it (some of which you can probably just use \u201cas is\u201d depending on what market you\u2019re in), turn to pages 11 and 12 in the October \u201cEmail Players\u201d issue which goes to the printer in about 48 hours.<\/p>\n<p>After that, it\u2019ll be too late to get it.<\/p>\n<p>Here\u2019s the link to get your lovin\u2019 while the gettin\u2019s good:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p style=\"text-align: left;\">Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A little while back, I saw a book title by an \u201cEmail Players\u201d subscriber and New York Times bestselling author (one of the things that makes best selling books is the ability of the author to write titles that demand attention, and this one has the gift) that makes for a perfect email subject line [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12413"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12413\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}