I once read an article about an extremely deranged man.<\/p>\n
Who broke into a funeral home.<\/p>\n
To do even more deranged things to a corpse.<\/p>\n
And, I challenged a bunch of people in the Facebook group I had at the time to write an email about it. One of these fine-feathered little fledglings piped up and said they couldn\u2019t possibly write an email about that to his market \u2014 as his business was relationship coaching, and a lot of his readers were high level academics, people with PhD\u2019s, and that sort of thing.<\/p>\n
To which I replied \u201cwatch and learn, my little mush cookie\u2026\u201d<\/p>\n
And then showed how even something as deranged as that news story could be packaged in a way that could sell to snooty academics and professors, and the easily offended.<\/p>\n
Which is an important and profitable skill to have.<\/p>\n
As a wise person I never met once said to some mush cookie millennials:<\/p>\n
\u201cI’m so grateful I was born without the \u2018gets offended\u2019 gene that seems to torment so many of you. Lighten up. Toughen up. Life is better.\u201d<\/strong><\/p><\/blockquote>\n
Truer words have nary been spoken.<\/p>\n
Anyway, if you want to stand out in a market full of high falutin\u2019 sophisticates, the best thing you can do is hunt down articles like the one I wrote about and turn the deranged material into a respectable email.<\/p>\n
It’ll be a valuable email exercise.<\/p>\n
And, who knows?<\/p>\n
You may even catch yourself having some fun doing it…<\/p>\n
To learn more about my “Email Players” newsletter, go here while the going’s good:<\/p>\n