{"id":12447,"date":"2017-10-24T08:58:47","date_gmt":"2017-10-24T15:58:47","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12447"},"modified":"2017-10-24T08:58:47","modified_gmt":"2017-10-24T15:58:47","slug":"how-to-virtually-eliminate-objections-in-your-copywriting","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-virtually-eliminate-objections-in-your-copywriting\/","title":{"rendered":"How To Virtually Eliminate Objections In Your Copywriting"},"content":{"rendered":"

\u201cNever underestimate the King of Hell, darling. I know a lot of swell tricks.\u201d<\/strong><\/p>\n

\u2014 Crowley<\/strong>
\n King of Hell\/King of the Crossroads<\/strong>
\n \u201cSupernatural\u201d<\/strong><\/p>\n<\/blockquote>\n

Here\u2019s a fat Crowley Month lesson for you\u2026 behold one of the most valuable quotes you will ever read, if you have ears to see and eyes to hear:<\/p>\n

\u201cThe great negotiators don\u2019t create objections, so they don\u2019t have to deal with them.\u201d<\/strong><\/p><\/blockquote>\n

That ditty is from the late Jim Camp.<\/p>\n

(Called \u201cthe world\u2019s most feared negotiator\u201d)<\/p>\n

I first heard that quote 10 years ago in an interview Jim Camp gave to Michael Senoff. And, it\u2019s no exaggeration that unpacking and then applying that one-liner has probably been responsible for more sales in my emails and sales copy than any tactic, trick, or writing technique ever has.<\/p>\n

Why?<\/p>\n

Because objections are obviously a big part of why people don\u2019t buy.<\/p>\n

And, if you know how to write your copy (especially email copy) in a way where you don\u2019t create anything to object to, then you automatically get rid of that which prevents them from buying from your emails and sales copy (and other selling endeavors \u2014 including face to face, phone, webinars, livestreams, whatever).<\/p>\n

Very few copywriters do this in their copy.<\/p>\n

(Much less teach it.)<\/p>\n

But guess what, my Pet?<\/p>\n

In the November \u201cEmail Players\u201d issue Yours Unruly explains how this works in detail, including with an example so you can see exactly how it works.<\/p>\n

I\u2019m sending it to the printer soon.<\/p>\n

If you want it in time, subscribe here today:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cNever underestimate the King of Hell, darling. I know a lot of swell tricks.\u201d \u2014 Crowley King of Hell\/King of the Crossroads \u201cSupernatural\u201d Here\u2019s a fat Crowley Month lesson for you\u2026 behold one of the most valuable quotes you will ever read, if you have ears to see and eyes to hear: \u201cThe great negotiators […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12447","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t