{"id":12451,"date":"2017-10-25T09:29:03","date_gmt":"2017-10-25T16:29:03","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12451"},"modified":"2017-10-25T09:29:03","modified_gmt":"2017-10-25T16:29:03","slug":"ravings-of-an-ad-man","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/ravings-of-an-ad-man\/","title":{"rendered":"Ravings Of An Ad Man"},"content":{"rendered":"<blockquote><p><strong>\u201cI&#8217;m bloody Crowley! I&#8217;m the King of Hell. I do what I want, when I want, and I don&#8217;t take orders from you.\u201d<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>\u2014 Crowley<\/strong><br \/>\n<strong> King of Hell\/King of the Crossroads<\/strong><br \/>\n<strong> \u201cSupernatural\u201d<\/strong><\/p>\n<\/blockquote>\n<p>Continuing on with Crowley Month\u2026<\/p>\n<p>\u201cEmail Player\u201d subscriber Michael Collins asks:<\/p>\n<blockquote><p><strong>Hey Ben,<\/strong><\/p>\n<p><strong>I would love to see an EP issue on writing for clients. Every client has a different business with a different tone\u2026I know you have done email for people in different spaces. I would love to see an issue on if a major company approached you today and for some insane reason you decided to work with them, what your approach would be.<\/strong><\/p><\/blockquote>\n<p>Full disclosure:<\/p>\n<p>Even though I rant and rave about why I don\u2019t like doing client work, and answer to nobody but myself (I despise authority), that doesn\u2019t mean I don\u2019t have some not-so-magical tricks up my unrighteous sleeve for helping freelancers write emails for clients.<\/p>\n<p>Specifically, things I did to:<\/p>\n<p style=\"padding-left: 30px;\">(1) Make writing copy (emails and sales letters) for clients a hundred times easier on myself<\/p>\n<p style=\"padding-left: 30px;\">(2) Take way less time to write<\/p>\n<p style=\"padding-left: 30px;\">(3) Arranged it so there was virtually no chance of them rejecting my work, objecting to my writing, or resisting running my copy \u2014 a few facts or changes aside.<\/p>\n<p>Which brings me to the pinch:<\/p>\n<p>In the November \u201cEmail Players\u201d issue, I show the secret to being able to almost effortlessly write emails for clients for multiple different markets and industries, with varying personalities and products, like I did above.<\/p>\n<p>Follow my ways and your clients will likely think you\u2019re a hero.<\/p>\n<p>(\u201cHow did you capture my personality so perfectly? And write this so fast??\u201d)<\/p>\n<p>And, you should be able to write a lot more copy in a lot less time than you do now.<\/p>\n<p>But this baby goes to the printer soon.<\/p>\n<p>If you want it, best hit the jump below and s subscribe before the deadline:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI&#8217;m bloody Crowley! I&#8217;m the King of Hell. I do what I want, when I want, and I don&#8217;t take orders from you.\u201d \u2014 Crowley King of Hell\/King of the Crossroads \u201cSupernatural\u201d Continuing on with Crowley Month\u2026 \u201cEmail Player\u201d subscriber Michael Collins asks: Hey Ben, I would love to see an EP issue on writing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12451"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12451\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}