One of my favorite documentaries is about the late brilliant actor Steve McQueen, which, while not a \u201cbusiness\u201d or \u201cmarketing\u201d or \u201ccopywriting\u201d or \u201cemail\u201d training\u2026 has many embedded lessons on business, marketing, copywriting, and email.<\/p>\n
Here\u2019s what I mean:<\/p>\n
When Steve McQueen was hired to play the lead in the TV show \u201cWanted: Dead or Alive\u201d, he was notorious for demanding everything from the stunt men (he fired a stunt man on his first day, even though he didn\u2019t have the authority to do it\u2026) to the scripts were nothing short of the best they could be, and didn\u2019t insult the viewer\u2019s intelligence or come off as fake.<\/p>\n
For example:<\/p>\n
There was an instance where his character was supposed to fight 5 guys at a time and kick their arses.<\/p>\n
Steve\u2019s response?<\/p>\n
No, that\u2019s not realistic.<\/p>\n
As someone who grew up on the streets, and had been in many actual fights, he knew how fake that was.<\/p>\n
His solution?<\/p>\n
He made the script writers change it so that his character snuck up on each of the villains, one at a time and isolated, and take them out that way. The result of these kinds of changes was a night and day difference, and a much more dramatic, yet realistic, show that was one of the most popular shows on TV.<\/p>\n
That\u2019s the power of being real with your audience.<\/p>\n
With not insulting their intelligence.<\/p>\n
With giving them a good time, but without making idiotically outrageous claims.<\/p>\n
Bring reality to your email copy and watch your sales soar.<\/p>\n
More lovin’ right here:<\/p>\n