Way back in the dark ages (2006) I decided to write my first book.<\/p>\n
It had nothing to do with copywriting or marketing or business. It was about dogs. I had this idea to write a book with tons of dog health, training, and overall well being tips. Only problem was, while I had dogs my entire life, I didn\u2019t have a dog at that time. And had never owned one myself. Thus, I had no idea what to write about. Plus, I was in a hurry (I thought I\u2019d create this giant business about dogs, which never really happened\u2026)<\/p>\n
So what did I do to write this book quickly?<\/p>\n
Especially with my limited knowledge of the market?<\/p>\n
I used Google, of course.<\/p>\n
But, not in the way people would probably go about it.<\/p>\n
I used a secret function of Google that let me pound out something like 40 chapters of the book in about 4 or 5 days.<\/p>\n
It also put my book completely in line with the market.<\/p>\n
And, helped me create a ton of press releases.<\/p>\n
I wasn\u2019t emailing a list, I was going to the media and getting on radio shows, which I ended up getting on a ton of them. And, the interviewers were as happy as a pig in pewp at the topics I was talking about.<\/p>\n
Anyway, nothing much happened with that book.<\/p>\n
(All I had was a book\u2026 not a business.)<\/p>\n
But, that secret way of using Google has let me pound out all kinds of content in other markets I\u2019ve written in. Especially for sales copy. I haven\u2019t used it for emails since I haven\u2019t a need to. But, if I was struggling for ideas, I would definitely use this little Google trick to pound out as many emails as my greedy little spleen desired.<\/p>\n
Anyway, it\u2019s on page 7 (at the bottom) of the December \u201cEmail Players\u201d issue.<\/p>\n
It works not just for blasting out content your market will love to read.<\/p>\n
But also, videos, livestreams, podcasts, whatever.<\/p>\n
This issue goes to the printer Thursday.<\/p>\n
Here\u2019s where to subscribe:<\/p>\n